Brand Marketing Manager

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Brand Marketing Manager Management Senior Manager Headquarters, Newark, NJ, US 7 days ago Requisition ID: 1591 Fabuwood is seeking a Brand Leader to own and protect the Fabuwood brand across every customer touchpoint. This role is the central point of accountability for brand integrity, ensuring every asset, campaign, and public-facing moment reflects a consistent, compelling, and on-strategy Fabuwood identity. The Brand Leader will report to the VP of Marketing and lead a team of graphic designers & content developers. Key Areas of Responsibility Brand Ownership & Consistency Develop, maintain, and evolve Fabuwood's brand guidelines, including visual identity, tone of voice, and usage standards. Serve as the authority on brand application across all departments, agencies, and partners. Audit brand presence across all channels — digital, print, retail, showrooms, and customer-facing materials — to ensure consistent execution. Establish review and approval processes for all content. Act as the go-to resource for teams across the organization seeking brand guidance. Build, organize, and maintain a centralized library of brand and creative assets for use across the organization and by partners/dealers. Creative Key stakeholder in the creative production process from concept to final asset, ensuring quality and consistency across all deliverables. Manage relationships with photographers, videographers, and production vendors. Ensure all visual content aligns with brand standards and elevates the Fabuwood aesthetic. Own and evolve Fabuwood's core messaging framework, value proposition, and market positioning. Ensure messaging is consistently applied across marketing, sales, and communications materials. Partner with leadership to refine positioning as the business and market evolve. Support and help shape Fabuwood's public relations strategy, including media relationships, press opportunities, and thought leadership. Monitor brand sentiment and reputation across public channels, addressing risks or opportunities. Ratings & Reviews Own the strategy for monitoring and improving Fabuwood's ratings and reviews across relevant platforms. Develop processes to encourage positive customer feedback and respond to negative reviews in a way that protects brand reputation. Report on trends and insights to inform broader brand and customer experience strategy. Qualifications 5+ years of experience in brand management, marketing, and creative direction Strong understanding of brand strategy, messaging, and positioning. Experience with reputation management and PR Exceptional attention to detail and a sharp eye for visual and written consistency. Excellent communication and stakeholder management skills, with the ability to influence teams outside of direct reporting lines. A passion for design and brand-building. About Employment Type: Full-Time Location: On-site at our Newark HQ Hours: Monday–Thursday, 8AM – 5PM, Friday, 8AM – 1PM #J-18808-Ljbffr Fabuwood