Lead Product Marketing

This role is responsible for leading the strategy, planning, and execution of marketing initiatives that drive customer acquisition, customer loyalty, and brand growth through strategic partnerships, value-added services, and customer-centric experiences. The role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative offerings and experiences to market that strengthen AT&T's customer value proposition.

Responsibilities

• Develop and execute marketing strategies that leverage partnerships, value-added services, and customer experiences to drive acquisition, customer loyalty, and brand consideration.

• Identify, evaluate, and recommend new partnership opportunities and value-added benefits that strengthen AT&T's customer value proposition.

• Lead cross-functional efforts to bring partnership-led and customer-centric initiatives to market, ensuring alignment across key stakeholders.

• Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact.

• Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations.

• Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.

• Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.

• Analyze, interpret, and communicate business performance, customer insights, and marketing results.

• Develop executive-ready recommendations and present strategic opportunities to leadership.

• Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.

• Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.

Qualifications

• Marketing, partnership marketing, loyalty, customer engagement, or business development experience preferred.

• Strong strategic thinking and ability to identify opportunities for growth and customer value creation.

• Proven ability to build relationships and influence across diverse stakeholder groups.

• Highly motivated self-starter with a bias for action.

• Experience leading complex, cross-functional initiatives.

• Strong analytical and problem-solving skills.

• Experience building new programs, processes, or initiatives from the ground up.

• Ability to simplify complex information into clear business recommendations.

• Strong written, verbal, and presentation skills.

• Comfortable presenting to senior leadership.

• Strong PowerPoint and Excel skills.

• Bachelor's degree in Marketing, Business, Communications, or related field.

Principal Functional Skills / Competencies

• Marketing Strategy & Execution

• Partnership Strategy & Relationship Management

• Customer Acquisition & Retention Strategy

• Loyalty & Engagement Marketing

• Integrated Marketing Planning

• Cross-Functional Leadership

• Executive Communication

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Our Lead Marketing Management jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas, El Segundo, California

Salary Range:

$143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here .