Associate Manager, Digital Guest Experience

Overview This role serves as a key contributor within the Digital Guest Experience team, partnering cross-functionally to drive measurable growth in digital engagement, traffic, and conversion. Acting as a Dunkin digital subject matter expert, this individual will help translate business objectives into data-driven strategies and optimized digital experiences across app and web platforms. The Associate Manager will play a critical role in shaping how guests discover, engage with, and convert within Dunkin’s digital ecosystem—ensuring that content, merchandising, and experience strategies are aligned to business goals, marketing priorities, and guest needs. This includes optimizing digital touchpoints to increase high-quality traffic, improve conversion rates, and grow our Dunkin Rewards member base. This position is onsite 4 days weekly in our Canton, MA office (typically Monday - Thursday). Salary: $75,864-$126,440. The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on experience, education, training, and location. Responsibilities Lead execution of menu releases across all digital platforms; act as liaison between our brand and technical teams; ensure product availability and merchandising are driving results. Support the execution of in-app and website content—driving visibility to our most exciting products and offers and targeting the right users to drive digital visitation. Assist with merchandising strategy tests and experiments on digital platforms, including upsell/cross-sell strategy testing to drive basket size, categorization testing to drive product trial. Collaborate on GEO, SEO and website related traffic drivers to ensure optimized rankings and strong traffic. Partner with marketing teams to optimize customer journeys from external campaigns into the App and Web. Leverage digital data to share reporting and insights with cross-functional teams to showcase performance trends and optimization opportunities. Stay current with digital best practices, strategies, competition, and industry standards. Education Qualifications Minimum: 4 yr degree Preferred: Advanced degree Experience Qualifications Minimum: 2-3 yrs+ experience in related field Preferred: 3-5 yrs of experience Required Knowledge, Skills Or Abilities Experience with Web analytics tools (e.g., Adobe Analytics, GA, Mixpanel, or similar) Ability to manage multiple concurrent priorities and projects Proficiency with Excel and PowerPoint Demonstrated ability to turn data from multiple sources into action Experience with A/B testing tools (Test & Target, Optimizely, Apptimize, or similar) a plus Strong project management and communication skills Positive, can-do attitude with a customer-first mindset #J-18808-Ljbffr Inspire