Performance Creative Lead

Develop and test compelling hooks, headlines, and conversion-focused ad copy for Meta, TikTok, and other paid social channels. Create clear, insight-led briefs for external creative and media agency partners. Turn performance data and brand strategy into practical creative direction, including messaging, formats, audience targeting, and platform requirements. Lead the creative testing roadmap across Meta and TikTok, identifying the formats and concepts that drive results for DTC food and wellness brands. Manage the daily creative workflow from briefing and asset reviews through feedback, revisions, and final delivery. Support the Amazon launch by developing performance-driven A+ Content, videos, lifestyle imagery, and advertising assets optimized for marketplace search and shopping behavior. Candidate Profile: 4–7 years of experience in performance marketing, growth creative, creative strategy, or a related role, including hands-on experience at a startup or early-stage DTC brand. Food, wellness, or CPG experience is a plus. A portfolio of social advertising work taken from concept through launch, with measurable results across metrics such as ROAS, CPA, CTR, and hook rate. Demonstrated experience briefing, managing, and collaborating with external creative and media agencies. Deep knowledge of Meta advertising and a strong understanding of TikTok creative best practices—or the ability to learn them quickly. Excellent copywriting instincts, with the ability to develop multiple distinct hooks and messaging angles for the same product. Familiarity with Amazon creative, including A+ Content, Sponsored Brands Video, and lifestyle imagery, is strongly preferred. Comfortable working through ambiguity, building processes from the ground up, and operating in a fast-moving environment. A strong understanding of consumers interested in women’s wellness, postpartum care, functional nutrition, and culturally inspired foods. #J-18808-Ljbffr