Senior Director Analyst, Marketing DataOps (Remote-US)

About the role: Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Business and Technology Insights group, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director, Analyst plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.This Analyst sits within Gartner’s Marketing & Communications Tech Marketing practice and will guide B2B and B2C CMOs and demand generation teams in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of Marketing Leaders, this role will focus on marketing data operations and governance strategy including workflows, technology, and particularly data readiness and the oversight needed for the AI agent transformation in B2B and B2C marketing practices. In addition, this candidate will be expected to cover various aspects of marketing technology through evaluative research such as Magic Quadrants/Critical Capabilities as well as Market Guides and Hype Cycles.Successful candidates will leverage a deep understanding of B2B and B2C CMOs and demand generation leaders (and their teams) to advise those roles in enterprise or upper-midsize companies around:Data Governance and Quality StrategyPolicy Development: Crafting and enforcing policies that dictate data acquisition, cataloging, storage, and lifecycle management.Standardization and Quality Control: Implementing processes such as data cleansing, validation, deduplication, and routine audits to maintain high levels of data quality.Cross-Functional Coordination: Collaborating with IT, data engineering, and business leads to ensure data definitions, metadata standards, and quality benchmarks are uniformly applied across the marketing organization.Integration and Data Pipelines Across MarTech/AdTechData Consolidation: Establishing integration architectures that consolidate data into a single source of truth, such as a centralized data fabric, which enhances marketing personalization and measurement.Pipeline Management: Designing and monitoring reliable data pipelines that can support real-time analytics, reporting, and feed into machine learning or AI-driven decision-making tools.API and Interoperability Standards: Ensuring that integration processes are designed with open API standards and event-driven architectures that support modular and agile data flow between marketing and sales systems.Identity Resolution and Audience ManagementIdentity Resolution Frameworks: Implementing systems that reconcile data from various sources to construct a unified “customer 360” view, thereby enhancing targeted marketing efforts.Audience Segmentation: Utilizing identity resolution to feed sophisticated audience management tools that enable the creation of granular customer segments. This segmentation is critical for developing tailored content and optimizing campaign delivery.Collaboration with CRM and CDP Teams: Ensuring that identity resolution processes are integrated with broader customer data strategies and support regulatory and privacy mandatesTaxonomy and Metadata ManagementContent and Data Classification: Establishing a logical categorization of data elements and marketing assets that align with organizational needs.Metadata Standards: Implementing consistent metadata descriptions and schemas, which aid in data discoverability, audit trails, and compliance with regulatory requirements.Interdepartmental Alignment: Working closely with product marketing, analytics, and IT teams to ensure that taxonomy structures reflect common business terminologies and practices, thus facilitating a unified marketing narrativeWhat you will do: Deliver high-quality actionable advice to an executive client audience through a variety of formats.Write evidence-based content that is clear and actionable.Create and deliver presentations for webinars and other client-facing Gartner events.Deliver outstanding sales and service support to retain and grow the Gartner business.Build credibility as an industry expert to represent Gartner research, methodology and strategy.Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.Be a mentor and a coach by supporting more junior team membersWhat you will need: Hands-on experience as a data operations professional for a B2B and/or B2C company (technology companies preferred), with a marketing focus either in a corporate or for large business unit or equivalent agency side including: -Experience architecting and deploying context layers and AI agents at scale within marketing environments-Deep knowledge of permissions management, data security, and regulatory compliance in the context of AI-driven marketing operation-Track record of building and scaling data operations that support advanced AI use cases, including context-aware personalization and autonomous agent workflows.-Establishing and enforcing robust lineage tracking, compliance frameworks, and permission/policy controls for all data and AI-driven processes, ensuring regulatory adherence and ethical use of dataBachelor's degree or equivalent experience; Graduate degree preferred12+ years of relevant B2B and/or B2C marketing data experienceDeep understanding of data management, data integration architectures, API standards, data pipeline development, and familiarity with emerging technologies in AI agents An informed understanding of the challenges facing marketing leaders within the enterprise and drivers of business impactAbility to translate complex technical requirements into actionable business insights. This includes strong analytical capabilities to align data operations with broader marketing strategies and revenue goalsDemonstrated executive presence; can immediately establish credibility with executives and additional stakeholdersStrong organizational skills; ability to work under tight deadlines and produce high quality deliverablesStrong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challengesStrong communicator who is able to explain complex concepts concisely and simply Subject matter expert comfortable presenting at large and small-scale speaking engagements Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global teamAbility to represent Gartner's research methodology and strategies effectively at all levels#LI-Remote#LI-JP4Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.Gartner is the world authority on AIAt Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 172,000 USD - 202,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io Requisition ID:108976By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.SummaryLocation: Irving, TX; Remote - United StatesType: Full time