PR & Media Relations Manager

Job Description

Job Description

Public Relations & Media Relations Manager

Location: Coppell, TX (On-site | Travel required)

Who We Are

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

About the Role

We are seeking a hands-on PR professional who knows how to find compelling stories, develop strategic angles, build media relationships, and secure meaningful earned media coverage.

This role will lead public relations efforts across local, regional, national, and industry media, working closely with Marketing, Sales, executives, customers, and project stakeholders.

Key Responsibilities

• Develop and execute PR and earned media strategies for major projects, company initiatives, and industry opportunities.

• Identify compelling story angles and proactively pitch local, regional, national, trade, and international media.

• Build and maintain relationships with journalists, editors, producers, and industry publications.

• Develop personalized media pitches and consistently follow up to secure coverage.

• Coordinate interviews, media visits, photography, video, and other materials to support media opportunities.

• Manage media outreach around project launches, installations, ribbon cuttings, customer successes, and other milestones.

• Identify opportunities for executive interviews, contributed articles, podcasts, television, and expert commentary.

• Write press releases, media advisories, pitches, talking points, case studies, and other PR materials.

• Translate technical and infrastructure-related topics into compelling stories for broader audiences.

• Use SEMrush and other media intelligence tools to research journalists, identify opportunities, monitor coverage, and measure PR results.

• Work closely with Marketing to maximize the value of earned media across digital channels and search.

What We're Looking For

• 4+ years of experience in public relations, media relations, communications, journalism, or a related field.

• Proven track record of securing earned media coverage.

• Strong experience pitching journalists, editors, and producers.

• Excellent writing, research, communication, and storytelling skills.

• Strong media relationships and ability to develop new ones.

• Highly persistent, proactive, resourceful, and comfortable working independently.

• Ability to turn complex or technical subjects into compelling stories.

• Strong organization, follow-through, and ability to manage multiple opportunities simultaneously.

Preferred Qualifications

• Experience securing national or major regional media coverage.

• Experience with infrastructure, energy, sustainability, technology, government, or municipal projects.

• Experience with trade and industry publications.

• Experience with SEMrush or similar PR/media intelligence tools.

• Existing relationships with business, infrastructure, energy, sustainability, technology, or government journalists.

• PR agency experience is a plus.

Join Us

If you are a proactive, strategic communicator who thrives in a fast-paced environment, we'd love to hear from you. Join us as our PR & Media Relations Manager and take ownership of the strategies and relationships that shape our public image, strengthen media engagement, and elevate our brand through compelling storytelling and impactful communications.