SEO/SEM Manager

Robert Half is hiring an SEO/SEM Manager for one of our major clients in Arizona. This individual will lead organic and paid search strategy with responsibility for increasing search visibility, qualified website traffic, conversions, and measurable marketing performance.The ideal candidate combines strong technical SEO knowledge with hands-on paid search expertise and understands how search behavior is evolving across traditional search engines and AI-powered discovery platforms.This person should be equally comfortable developing strategy, analyzing performance data, identifying technical issues, managing paid campaigns, and partnering with content and development teams to improve search performance.Key ResponsibilitiesDevelop and execute integrated SEO and SEM strategies aligned with marketing, lead-generation, and revenue objectives.Manage paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.Conduct keyword research, competitive analysis, audience research, and search-intent analysis.Perform technical SEO audits and identify opportunities related to crawlability, indexation, site architecture, page speed, structured data, and internal linking.Develop on-page SEO recommendations for website pages, landing pages, articles, and other digital content.Partner with content teams to develop search-informed editorial strategies.Monitor organic rankings, paid search performance, conversions, cost per acquisition, return on ad spend, and other KPIs.Manage campaign budgets, bidding strategies, keyword targeting, negative keywords, and audience segmentation.Develop and execute A/B tests for ad copy, landing pages, calls to action, and conversion paths.Partner with web developers and technical teams to implement SEO recommendations.Monitor changes to search algorithms, AI-generated search experiences, and emerging search behavior.Identify opportunities to improve visibility across answer engines and AI-powered search platforms.Create dashboards and provide clear performance reporting and recommendations to marketing leadership.Manage agency or vendor relationships when applicable.