Manager, Customer - Digital Analytics

Develop and maintain customer segmentation models, lifetime value (LTV) frameworks, and cohort analyses Serve as the strategic Data & Analytics lead for Edible Brands Identify business opportunities through data and analytics Own marketing attribution analysis Build and maintain executive-ready dashboards and reporting Conduct ad-hoc and proactive analyses Own tracking and tagging for marketing analytics across Adobe Analytics and GA4 Collaborate with Finance and eCommerce teams Requirements 5+ years of experience in customer analytics, digital analytics, or marketing analytics Proven ability to build customer segmentation models, LTV frameworks, and cohort analyses Hands-on experience with Adobe Analytics and Google Analytics 4 (GA4) Experience with multi-touch attribution models and channel-level performance measurement Familiarity with Customer Data Platform (CDP) data outputs as an analytics source Ability to translate complex data into actionable insights for non-technical audiences Experience in eCommerce, retail, or consumer brands preferred. Technical Skills SQL required; Python or R for analysis preferred. Core Competencies Demonstrates expertise in customer analytics, including the development of customer segmentation models and lifetime value frameworks. Proficient in utilizing Adobe Analytics and Google Analytics 4 to derive actionable insights and support marketing strategies. Highest-signal resume keywords Customer Segmentation Models Lifetime Value Frameworks Adobe Analytics Google Analytics 4 SQL ATS Optimization Keywords Hard Skills Customer Analytics Digital Analytics Marketing Analytics Cohort Analyses Multi-Touch Attribution Models Channel-Level Performance Measurement Data Translation Python R Soft Skills Collaboration Communication Industry Keywords ECommerce Retail Consumer Brands Tools & Technologies Customer Data Platform Executive-Ready Dashboards #J-18808-Ljbffr Jobtailor