North America Marketing Leader

Overview

We are looking for an experienced and dynamic North America Marketing Leader to lead our marketing and communications efforts across the region.

Ideal Candidate Profile :

You will develop and implement the marketing and communications strategy aligned with the North America and Canada regional and overall NielsenIQ business goals and objectives. You should be capable of leveraging and effectively communicating NielsenIQ’s unique and substantial customer solutions, its branding internally and externally, raising further market awareness of the business and positioning initiatives.

Ideal candidates will come from a commercial background with a strong know-how of B2B and digital marketing, as well as of communications principles and techniques. You will drive the full end to end marketing campaigns that combine all marketing capabilities from segmentation, audience profiling, campaign development, optimization and performance marketing – to drive revenue in NA.

The successful candidate will participate in collaborative by leveraging a global marketing strategy with a regional adaptation to support sales growth strategies and execution.

This role reports directly to SVP of Global Commercial Marketing.

Key Responsibilities

• Develop and implement the North America regional and market level marketing and communications strategy, including digital and offline marketing activities, demand and lead generation campaigns, content marketing, advertising and related external communication.
• Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
• Identify and build out category specific marketing targeting key categories across FMCG and Tech and Durables.
• Drive a new focus on C-suite engagement with board level members in brands across the NA region – moving the brand to a strategic partner.
• Collaborate with global, regional and other peer marcom teams and members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including content, digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference.
• Oversee the follow-up, nurture and flow of qualified marketing leads to sales meeting marketing contribution targets and maximize the return on investment.
• Manage the regional marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets – creating and building marketing as a source of revenue.
• Possess strong stakeholder management skills to engage, influence and partner with leadership on driving and building a modern marketing machine.
• Analyze data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimize performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Lead, manage and develop the skills and knowledge of the current North America Marketing team.

Key Qualifications

• University Degree (Master or higher) in marketing, communications, business management or equivalent experience.
• 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele.
• Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results.
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics.
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram and programmatic advertising.
• Language Fluency and Proficiency in English.
• Team leadership experience preferred.

Core Competencies

• Ability to have a strategic marketing perspective in enabling business growth while keeping a “roll up your sleeves” mentality and hands-on approach.
• Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders.
• Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference.
• Ability to operate and lead in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure.
• Ability to identify and solve or escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them.
• Outstanding communication skills with the ability to translate marketing to both commercial and external stakeholders.

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $145,500-$207,500. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the