Staff Product Manager, Ad XP

Role Overview CNN is looking for a Staff Product Manager to join our Ad Experience team, focused on evolving and expanding CNN’s core advertising business across web, mobile app, and CTV platforms. You will be responsible for evolving the advertising business by leading efforts across Data and AI initiatives and helping to power new premium ad products. You will work closely with partners in engineering, ML, product design, data, analytics, experimentation, ad‑tech, ad ops, and ad sales to develop products and user experiences that deliver impactful, respectful, and relevant ad experiences. The ideal candidate understands foundational technologies across display and video advertising, product development, and is eager to build what’s next. A data‑driven customer‑centric mindset, collaboration in a fast‑paced environment, and a sense of urgency are essential for success. Responsibilities Own the Ad Experience roadmap: define and evolve the ad experience roadmap across platforms, balancing ad revenue performance with user experience. Partner with stakeholders across CNN & WBD and proactively identify Data, AI innovation opportunities based on user needs and company goals, translating opportunities into clear, prioritized, and actionable product requirements. Develop new ad products: partner with ad sales leadership to conceptualize, build, and launch innovative advertising solutions that meet market demand and unlock new revenue streams. Manage stakeholder communication: communicate roadmap priorities, rationale for product decisions, and progress on product initiatives with stakeholders in a highly matrixed environment. Lead cross‑functional execution: work across a highly matrix organization to deliver complex advertising products that meet market demand and unlock new revenue streams. Create user stories, manage a robust backlog, and work closely with engineering to ensure requirements are understood and new features launch continuously to address user needs while increasing revenue. Champion experimentation: drive a robust testing roadmap to continuously optimize ad performance, aligning cross‑functional teams on experimentation goals and owning stakeholder communication of testing lifecycles. Leverage data for impact: use qualitative and quantitative data to inform strategy, prioritize opportunities, and improve key monetization and engagement metrics. Qualifications & Experience 8+ years of experience in consumer product management at a publisher, with a strong preference for candidates with experience in 1P data, AI, or publisher ad product development. Exceptional stakeholder leadership: proven ability to influence and collaborate across a wide range of stakeholders, including product, engineering, ad sales, ad ops, and executive leadership. Product leadership: extensive experience with consumer product management best practices (e.g., identifying customer needs, prototyping, maintaining hypothesis‑driven roadmaps). Experience leading end‑to‑end product development, from discovery through launch and optimization, with a focus on measurable outcomes. Data‑driven decision maker: experience working with experimentation, analytics, and performance metrics (engagement metrics, ad metrics, page performance) to guide product strategy. Strong communicator: excellent interpersonal, written, and verbal communication skills. Pay & Benefits In compliance with local law, we disclose the compensation range for this role: $143,500.00 – $266,500.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Warner Bros. Discovery provides a range of benefits, including health insurance, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation. Equal Employment Opportunity Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal‑opportunity employer means that we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application or recruitment process, please visit our accessibility page for instructions to submit your request. #J-18808-Ljbffr