Growth Marketing Manager

## Description du poste### About the RoleWe're an early-stage, AI-powered marketplace connecting Gen Z college students and young professionals with brand partners for paid work opportunities — from quick micro-tasks to longer-term gigs. Think of us as the talent and hiring platform built for the next generation, sitting at the intersection of the gig economy, career development, and brand marketing.As our **Growth Marketing Manager**, you'll own full-funnel growth across **two distinct audiences**: student acquisition and brand partner expansion. You'll run paid and organic campaigns, design growth loops, and use AI tools to move fast and stay efficient. This is a high-ownership, high-visibility role where you'll partner directly with senior leadership to shape strategy and execute.This is a **hybrid role** based in Santa Monica, CA, with on-site presence required per company policy. **Visa sponsorship is not available.**### What You'll Do* Own execution and optimization of paid campaigns across **LinkedIn, Google Search/YouTube, Meta (Instagram), TikTok**, and retargeting channels.* Rapidly test new creative, audiences, and placements to reduce CAC and improve efficiency.* Leverage AI tools to scale ideation, creative production, copywriting, targeting experiments, and reporting.* Explore scrappy, unconventional growth tactics and organic channels (SEO/AEO, social, partnerships) alongside paid efforts.* Design and execute campaigns that move both students and brand partners from awareness to conversion.* Collaborate with sales to align brand-facing campaigns with pipeline goals.* Help run student acquisition programs including referral loops and ambassador initiatives.* Build and iterate nurture sequences to keep leads and users engaged across the funnel.* Support onboarding and lifecycle campaigns that drive student activity and brand partner retention.* Help execute upsell/cross-sell campaigns for existing brand partners.* Monitor and optimize retention metrics to improve LTV and reduce churn.* Track and analyze key growth metrics: CAC, CPL, MQLs, conversion rates, LTV, retention, and channel ROI.* Build dashboards and share insights regularly with leadership.* Run A/B tests across ad creative, landing pages, email sequences, and messaging.* Partner with creative to develop ad assets, landing pages, and case studies.* Collaborate with product to improve conversion flows and identify built-in growth loops.* Stay current on Gen Z trends, channel updates, and AI-driven growth tactics.### What We're Looking For**Required:*** 3–5 years of experience managing full-funnel digital marketing campaigns across **LinkedIn, Google Ads, Meta (Facebook/Instagram), and TikTok**.* Proficiency with analytics and campaign measurement using **Google Analytics, LinkedIn Campaign Manager, and Meta Ads Manager**.* Experience using **HubSpot** for marketing automation, campaign tracking, and lead management.* Demonstrated ability to conduct organic growth experiments and implement product-led growth loops.* Strong track record of collaborating with senior leadership to develop and execute growth strategy.* Ability to work in a hybrid environment with required on-site presence.**Nice to Have:*** Familiarity with Gen Z culture, behavior, and content trends.* Experience marketing a two-sided marketplace or platform product.* Hands-on experience using AI tools for marketing automation, content generation, or campaign optimization.* Background in gig economy, staffing, career tech, or B2B/B2C hybrid platforms.### Location & Work Arrangement* **Location:** Santa Monica, CA, USA* **Work arrangement:** Hybrid (on-site presence required per company policy)* **Visa sponsorship:** Not available### Compensation & BenefitsCompensation details were not provided for this role. You'll...**Growth Marketing Manager** — Clera. #J-18808-Ljbffr