Manager, Digital Media - Walmart Creator Partnerships

Position Summary The Manager, Digital Media – Walmart Creator Partnerships will lead end‑to‑end execution of marketing and brand campaigns within Walmart Creator. This role owns the operational engine that turns campaign strategy into disciplined, high‑quality execution and oversees the full campaign lifecycle from strategy and creator selection through content delivery, approvals, payouts, and performance analysis. The goal is to launch campaigns on time, align with brand goals, and drive measurable business impact. This is not a siloed role. Success requires deep collaboration across Walmart Creator Growth, Walmart Connect, Walmart Marketplace, Legal, and cross‑functional partners, as well as external creators. The ideal candidate combines strong influencer campaign and marketing fundamentals with exceptional organization, creative fluency, and the ability to manage complex, fast‑moving workflows at scale. What You’ll Do Own campaign execution from kickoff to closeout, managing briefing, timelines, creator casting, activation, approvals, and launch readiness. Translate campaign objectives into clear briefs, creative guidelines, and execution plans that empower creators to deliver authentic, on‑brand content. Serve as the single execution owner, keeping campaigns moving, stakeholders aligned, and deliverables on track. Manage multiple concurrent campaigns across platforms without sacrificing quality, speed, or attention to detail. Leverage campaign insights to inform broader commercialization strategy, optimizing adoption, conversion, and GMV impact across the creator ecosystem. Champion a test‑and‑learn mindset, translating data into actionable recommendations that improve performance over time. Identify, vet, onboard, and manage creators, ensuring alignment with campaign goals and brand standards. Act as the primary point of contact for creators, maintaining productive relationships, resolving issues, and keeping creators engaged throughout the lifecycle. Coordinate creator tasks and deliverables, reviewing submissions and routing approvals to ensure content adheres to guidelines prior to submission. Maintain a high bar for creator experience through clear communication, proactive support, and consistent follow‑through. Support creator rate scopes of work in partnership with internal stakeholders, balancing creator value with campaign objectives. Coordinate closely with Legal and Finance to ensure contracts, documentation, and payout workflows are accurate and compliant. Ensure campaigns maintain clean trackers, timelines, and operational handoffs, and proactively troubleshoot payment, contract, or execution issues tied to live and completed campaigns. Leadership Profile Execution‑first operator with proven experience planning and running influencer or creator campaigns end to end. Growth‑oriented mindset with experience using performance data to inform strategy, optimize campaigns, and scale impact. Highly collaborative and cross‑functional – able to influence across disciplines and align diverse stakeholders. Meticulous attention to detail with strong analytical rigor. Experience with affiliate marketing, performance‑based partnerships, or social commerce monetization models is a strong plus. Highly organized and detail oriented, with the ability to manage multiple campaigns simultaneously in fast‑paced environments. Strong relationship builder with confidence, communicating directly with creators and negotiating deliverables and expectations. Socially fluent with a deep understanding of creator platforms, content formats, and evolving social trends. Analytical and data‑driven, comfortable using performance insights to improve creative effectiveness and ROI. Thrives in high growth, cross‑functional environments that require ownership, adaptability, and relentless follow‑through. Minimum Qualifications Bachelor’s degree in Marketing, Business, or a related field. Minimum of 2 years’ experience in marketing or a related field, OR 4 years’ experience in marketing or a related field. Preferred Qualifications Digital marketing experience (e.g., affiliate marketing, display advertising). Experience working with a cross‑functional team. Benefits Competitive base salary ($96,000 – $186,000) plus annual or quarterly performance bonuses. Stock purchase and company‑paid life insurance. Health, vision, and dental coverage. 401(k) retirement plan. Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting leave. Short‑term and long‑term disability insurance. Additional benefits may be subject to eligibility and plan terms. #J-18808-Ljbffr Walmart