Marketing Specialist

Job Description

Job Description

 

Marketing Specialist

We’re seeking a Marketing Specialist to join our growing company. As we continue expanding across multiple markets, we're looking for driven, detail-oriented individual who is passionate about making an impact and helping shape the future of the cannabis industry.

What You’ll Do

• Campaign Development & Management
• Website & Digital Platform Management
• Performance Analysis & Reporting
• Customer Communications & Segmentation
• Marketing Operations & Administrative Support
• Cross-Functional Collaboration

What You’ll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 2+ years of experience in digital marketing, CRM, or marketing operations, preferably within retail, CPG, startup, or cannabis environments.
• Strong understanding of digital marketing, CRM strategy, email marketing, customer segmentation, and paid advertising.
• Experience with Google Analytics, CRM platforms, and project management tools such as Asana.
• Proficiency in Microsoft Excel and marketing analytics, with the ability to interpret campaign and digital performance data.
• Experience managing CRM platforms, including campaign deployment, segmentation, reporting, and optimization.
• Experience with cannabis marketing platforms such as Alpine IQ (AIQ), Jane, Leafly, D,utchie or similar industry technologies is highly preferred.
• Excellent organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• Ability to collaborate effectively within a fast-paced, cross-functional environment.
• A proactive, solutions-oriented mindset with a passion for marketing and the cannabis industry.
• Ability to pass a Federal Background Check with no felony convictions