Paid Media Manager

Our client in the home goods space is hiring a Paid Media Manager! Your role The Paid Media Manager will own the day-to-day management of millions in monthly ad spend across Meta, Pinterest, and AppLovin, with opportunities to expand into additional platforms as we scale. Reporting to the Sr. Director of Growth, you'll lead paid social planning, execution, and optimization, partnering on forecasting, budget allocation, and high-impact growth decisions while working closely with Creative Strategy to turn performance insights into stronger creative testing and ideation. The ideal candidate is highly analytical, deeply fluent in paid media, and thrives at the intersection of media buying, creative testing, and growth strategy in a fast-moving, high-spend environment. Responsibilities and Duties Own millions in monthly paid social spend across Meta, Pinterest, AppLovin, and additional platforms as we scale. Plan, launch, and optimize prospecting and retargeting campaigns against efficiency and volume targets. Build structured testing roadmaps across audiences, placements, bidding, and account structures. Partner with Creative Strategy to turn performance data into creative insights, hooks, angles, and concepts. Support forecasting, budget pacing, scenario planning, and channel optimization with the Sr. Director of Growth. Build performance dashboards and analyze creative, audience, and funnel data to guide investment decisions. Manage daily pacing, bids, and budget allocation against CAC, ROAS, and contribution margin goals. Identify creative needs and performance gaps across platforms. Stay current on platform updates, beta features, and paid media best practices. Own measurement integrity, including pixel/CAPI health, attribution, and incrementality testing. Support landing page, offer, and full-funnel optimization initiatives. Requirements Qualifications & Skills Experience: Bachelor's Degree and/or equivalent work experience in marketing, business, economics, or a related field 5+ years of hands-on paid social buying experience, ideally at a high-growth DTC brand or performance-focused agency Proven track record managing $1M+ in monthly paid social spend with direct accountability for CAC, ROAS, and revenue targets Deep expertise in Meta Ads Manager is required; hands-on experience with Pinterest and AppLovin is strongly preferred Demonstrated experience designing and executing structured creative and audience testing frameworks Experience with attribution platforms (e.g., Northbeam, Triple Whale, Rockerbox). MMM/incrementality experience is a plus Startup, DTC, or consumer hardware experience or strong interest is a plus Interpersonal: Highly analytical and data-driven – able to move fluidly between campaign-level details and business-level implications Strong creative instincts – able to interpret performance data and translate it into clear, actionable creative direction Scrappy and proactive – takes ownership of outcomes, identifies problems early, and drives solutions independently Strong communication and collaboration skills – able to work effectively with creative, growth, and external partners Organized and detail-oriented – able to manage high spend, multiple platforms, and competing priorities without dropping the ball Operates with urgency and judgment – knows when to move fast and when to slow down on high-stakes decisions Curiosity and eagerness to learn – excited to push the boundaries of paid social performance in a fast-paced environment #J-18808-Ljbffr Dimond Connect