Sr Integrated Marketing Manager - Campaign Strategy

Marketing Strategy Developer

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

Job Overview

This role is essential for developing and executing integrated marketing strategies that support commercial and brand objectives across multiple channels. It involves managing comprehensive marketing plans that leverage paid, owned, and earned media to align with company priorities. The role requires collaboration with commercial, operations, media, and analytics teams to orchestrate complex marketing initiatives effectively. Success is measured by the ability to deliver marketing programs on time, within budget, and that meet performance and brand goals. The work impacts the organization by ensuring consistent execution of targeted marketing programs that enhance product experience and support digital transformation efforts.

Job Responsibilities

• Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
• Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
• Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
• Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
• Also responsible for other duties/projects as assigned by business management as needed

Education and Work Experience

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
• 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)

Knowledge, Skills and Abilities

• Digital Marketing Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
• Consumer Insights Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)

Licenses and Certifications

• At least 18 years of age
• Legally authorized to work in the United States

Pay Range

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

Benefits

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder–it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth–and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing View email address on click.appcast.io or calling View phone number on click.appcast.io. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.