Growth Marketing Manager

Growth Marketing Manager

PetScreening is the fastest growing pet-property technology SaaS company, redefining how housing providers manage pets, assistance animals, and pet-related revenue streams. Our platform enables property operators to drive compliance, reduce risk, and unlock new revenue opportunities through a modern, digital-first experience.

We are seeking a highly analytical and execution-focused Growth Marketing Manager to accelerate brand awareness, pipeline generation, and revenue growth across key industry verticals including Mid-Market Multifamily, Single Family Rental, Student Housing, Manufactured Housing, and Vacation and Short-Term Rentals.

This role moves beyond campaign support into full-funnel ownership, with responsibility for developing and executing integrated growth strategies that drive qualified demand, increase conversion rates, and expand market presence. The ideal candidate blends performance marketing discipline with creative problem solving, continuously testing, optimizing, and scaling initiatives that deliver measurable business outcomes.

This individual will play a pivotal role in driving both group and 1:1 demo pipeline, expanding strategic partnerships, activating influencer channels, and identifying new growth opportunities across emerging rental segments including short-term and mid-term rental markets.

Duties & Responsibilities:

• Own and execute multi-channel demand generation strategies across priority verticals, aligning campaigns to revenue targets and pipeline goals
• Drive qualified lead generation and demo conversion, including both group demos and individual sales demos, in close partnership with Sales
• Develop and scale account-based marketing (ABM) and vertical-specific campaigns to penetrate target segments and accelerate deal velocity
• Identify, build, and optimize strategic partnerships, particularly within short-term rental (STR) and mid-term rental ecosystems, to expand reach and drive incremental leads
• Develop and execute influencer marketing strategies, including identifying, onboarding, and managing industry influencers, operators, and thought leaders to amplify brand reach and credibility within target verticals
• Partner with the events and sales team to build the full lifecycle execution for maximum ROI.
• Pre-show campaign development to drive awareness, meeting bookings, and booth traffic (email, paid media, landing pages, partnerships, influencer amplification)
• Post-show follow-up campaigns to accelerate pipeline conversion, nurture leads, and measure ROI
• Lead campaign planning, testing, optimization, and performance analysis across channels including paid media, email, partnerships, associations, events, and digital platforms
• Partner with website and digital teams to develop and optimize conversion paths, including landing pages, CTAs, and user experience enhancements
• Collaborate cross-functionally with Product Marketing, Creative, Sales, and RevOps to develop compelling messaging and high-performing campaign assets
• Own A/B testing strategy and execution, continuously improving campaign performance, engagement, and conversion rates
• Analyze and report on core growth KPIs including pipeline contribution, cost per lead, conversion rates, ROAS, and customer acquisition efficiency
• Manage campaign budgets with a strong focus on efficiency, scalability, and return on investment
• Leverage data insights to prioritize high-impact opportunities, reallocating spend and resources to maximize growth outcomes
• Monitor industry trends, competitive activity, and emerging channels to introduce innovative growth strategies
• Support forecasting and performance tracking to ensure alignment with broader growth and revenue objectives
• Maintain accurate tracking of campaign expenses and reporting in coordination with Finance
• Actively contribute to strategic planning, campaign ideation, and cross-functional initiatives

Qualifications & Skills Required:

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in growth marketing, demand generation, or performance marketing within a B2B or SaaS environment
• Proven track record of driving pipeline growth, lead generation, and campaign ROI
• Experience supporting or owning verticalized or segment-specific marketing strategies
• Strong analytical mindset with experience using tools such as Google Analytics, Tableau, or similar platforms
• Hands-on experience with CRM and marketing automation platforms such as HubSpot or equivalent
• Experience with ABM strategies, partnership marketing, and multi-channel campaign execution
• Ability to translate data into actionable insights and continuously optimize performance
• Strong project management skills with experience managing cross-functional campaigns at scale
• Demonstrated ability to operate in a fast-paced, high-growth environment with shifting priorities
• Excellent communication, collaboration, and problem-solving skills
• High attention to detail with strong organizational discipline

Essential Job Functions:

• Prolonged periods of sitting and working on a computer, with frequent use of digital marketing platforms, analytics dashboards, and creative tools.
• Demonstrate proficient computer and marketing technology skills, with the ability to quickly learn and adapt to new marketing automation, CRM, and analytics software.
• Execute campaign deliverables and meet individual and team performance targets by achieving key marketing KPIs, including lead generation, conversion rates, and engagement metrics.
• Collaborate cross-functionally with sales, product, and design teams to drive growth initiatives, contribute creative ideas, and improve marketing processes.
• Participate actively in campaign reviews, brainstorms, and performance debriefs in a hybrid work environment that requires being in the office 3 days per week. Regular attendance at in-office team meetings and training sessions is an integral part of the hybrid work model.

About PetScreening:

Our Vision:

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests.

What We Do:

PetScreening is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area). Our large office provides space for independent, team, and large group collaboration within several different types of work spaces. Our casual office environment encourages our employees to bring their pets to work. We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave
• Pet friendly office