Generative Engine Optimization (GEO) Specialist

Job Description

Job Description

Generative Engine Optimization (GEO) Specialist

We're seeking a Generative Engine Optimization (GEO) Specialist to help increase brand visibility across AI-powered platforms such as ChatGPT, Copilot, Gemini, and Perplexity. This is a unique opportunity to help shape an emerging marketing discipline focused on how brands are surfaced and cited in AI-generated answers.

This role is ideal for a digital marketer with 3-4 years of experience who combines strong SEO knowledge with digital content creation experience. You'll work across website content, AI search optimization, and off-site visibility initiatives to improve discoverability in both traditional and generative search environments.

Key Responsibilities

• Optimize website content within Contentful CMS to improve visibility in search engines and AI-generated responses.
• Enhance content structure, metadata, FAQs, internal linking, and schema markup to support AI discoverability.
• Conduct keyword research and content optimization activities for SEO and GEO initiatives.
• Monitor AI search visibility, brand citations, and content performance using analytics and SEO tools.
• Support off-site visibility efforts through community engagement, social media content, and industry publisher outreach.
• Identify opportunities to improve brand presence across AI platforms and evolving search experiences.
• Stay informed on emerging AI search trends and generative search best practices.

Qualifications

• 3-4 years of experience in digital marketing, SEO, content marketing, or a related field.
• Experience working with Contentful or a similar CMS platform.
• Strong understanding of SEO fundamentals, content optimization, and website best practices.
• Experience with Google Search Console, GA4, SEMrush, or similar tools.
• Familiarity with AI search, GEO, AEO, or large language models is a plus.
• Strong written communication, analytical thinking, and project coordination skills.

Pay Details: $65.00 to $75.00 per hour

Search managed by: Grayson Wilkes

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

Military connected talent encouraged to apply

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to -privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.