Marketing Manager, Dental

Department: Global MarketingLocation: Somerville, MAAbout Formlabs:Do you want to change how the world creates?At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.Your Impact:We’re looking for a Dental Marketing Manager to drive market adoption of our 3D printers, as well as related accessories and materials in the dental industry. You will manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. You will be responsible for executing dental marketing campaigns, managing digital content and channels, and enabling both our channel partners and direct sales team. You'll have the opportunity to elevate our dental business by bringing your marketing and project management expertise and working cross-functionally with an established team to make a visible impact.What You’ll Do:Bring new dental hardware, software, and materials products to the marketNurture existing products by executing changes in marketing and positioningConnect market and technology trends with Formlabs’ products to build product positioning and messaging for dental industry personas and use casesPartner with leadership to shape and execute the dental marketing strategyRegularly track and assess competitors, and adjust Formlabs’ product marketing accordingly as the industry situation changesOwn the content and strategy of the Formlabs Dental websiteDevelop high-impact content including case studies, workflow videos, website copy, sales enablement materials, and customer storiesExecute and optimize email, social media, and broader digital and traditional marketing campaignsPromote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customersCollaborate with dental professionals, key opinion leaders (KOLs), and industry expertsWork cross-functionally with content, creative, events, sales, product teams, as well as dental professionals and industry experts to align marketing effortsEnable direct sales teams and channel partners with marketing assets and co-branded campaignsTrack, analyze, and report on the performance of dental marketing initiatives to inform future investmentAbout You:3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software companyDetail-oriented with a track record of excellence in project managementExceptional written and verbal communication skills, with the ability to craft compelling marketing messagesExperience with digital and traditional marketing channelsSuccessful in collaborating with sales and marketing teams to create product training material, including value propositions and differentiationA creative mindset with a passion for designing innovative customer campaignsPassionate about technology and interested in 3D printingProven ability to work independently and cross-functionally to complete projectsStrong bias for action and ability to execute quicklyProactive, solution-driven, and able to anticipate challengesHigh level of initiative and strong business judgment; comfortable solving strategic problems in real timeBonus Skills:Experience working in the dental or medical industry.A technical, STEM, or life sciences background is a plusOur Benefits & Perks:Robust equity program to build future wealth through RSUsComprehensive healthcare coverage (Medical, Dental, Vision)401K matching and access to financial advisorsGenerous paid Parental Leave (up to 16 weeks)Tenure-based paid Sabbatical Leave (up to 6 weeks)Flexible Out of Office Plan – Take time when you need itAmple on-site parking & pre-tax commuter benefitsHealthy on-site lunches, snacks, beverages, & treatsRegular sponsored professional development opportunitiesMany opt-in culture events across our diverse communityAnd of course… unlimited 3D printsWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.CompensationWe are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.The annual base pay range for this role is:$85,000—$135,000 USDTo all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly. #J-18808-Ljbffr Formlabs