PPC Specialist at NinjaHoldings Remote

PPC Specialist job at NinjaHoldings. Remote. NinjaHoldings was founded in 2017 by a team seeking to revolutionize the way everyday Americans interact with financial services. Through our CreditNinja and NinjaCard brands, we empower people overlooked by traditional financial institutions to take control of their finances via a full suite of digital banking and lending products, providing incentives and rewards along the way as we guide them on a path to financial improvement. Through our EDGE brand, we help companies better understand their customers by offering a package of bespoke underwriting, fraud detection, and analytics services. With offices in Chicago, Miami, and around the world through the power of remote work, we are a lean and innovative team always seeking like-minded talent to join us in our fight to disrupt consumer finance. Job Summary NinjaHoldings is seeking a highly skilled and results-driven PPC Specialist to join our dynamic and fast-paced team. This role will focus on developing, implementing, and optimizing paid advertising strategies across various digital platforms to drive high-quality traffic, increase conversions, and deliver exceptional ROI. The PPC Specialist will oversee the entire lifecycle of paid campaigns, from planning and execution to performance analysis and continuous optimization. You will work closely with our marketing and risk teams to ensure alignment with business objectives and will be expected to bring innovative ideas to enhance our digital presence. The ideal candidate will be both strategic and hands-on, possessing a deep understanding of PPC platforms, audience targeting, and campaign management. You will have a strong analytical mindset, a passion for data-driven decision-making, and the creativity to craft compelling creative that resonates with our target audience. If you thrive in a collaborative environment and are eager to make a measurable impact on a company's growth, we'd love to hear from you. Key Responsibilities Develop, implement, and manage PPC campaigns across various platforms including but not limited to Google Ads, Meta, Microsoft, and App Stores Conduct thorough keyword research and competitor analysis to identify growth opportunities Optimize ad creative, landing pages, and campaign strategies to improve campaign performance and ROI Monitor campaign performance, track all relevant KPIs, and generate reports on key metrics Perform A/B testing to optimize ad creatives, campaign strategies and landing pages Collaborate internally to ensure cohesive compliance branding and messaging Stay up to date on industry trends, platform updates, and new tools to maintain a competitive edge in a hyper-competitive vertical Requirements 3+ years of hands-on experience managing PPC campaigns, preferably within the financial services sector, with a proven track record of driving measurable results (e.g., increased ROI, reduced CPA) Expertise in platforms and tools such as Google Ads, Microsoft Ads, and Facebook Ads Manager supported by various certifications Advanced analytical skills with the ability to interpret complex datasets, identify trends, and translate insights into actionable strategies Strong background in optimizing campaigns for performance, including refining advanced bidding strategies, adjusting audience targeting, and improving ad placements Deep understanding of CRO principles, with experience in A/B testing, multivariant testing, and optimizing customer journeys to increase conversions Experience working in cross-functional teams, with a collaborative mindset and the ability to effectively communicate with content creators, developers and compliance Technical Skills (great to have or willingness to learn): Familiarity with basic coding or scripting languages such as HTML, CSS, JavaScript, or SQL for tasks like implementing tracking codes, creating and executing custom scripts, or advanced data manipulation. Benefits Competitive salary and benefits package Flexible, remote work Fun, fast-paced work environment Dynamic start-up culture Ability to make an immediate impact in a growth stage company Convenient downtown Chicago office located in the heart of the city Equal opportunity employer #J-18808-Ljbffr