Specialist, Digital Marketing & Brand

Job Title

Specialist, Digital Marketing & Brand

Job Description

Estes Forwarding Worldwide (EFW) is a leading domestic and international freight forwarder in the United States, providing customized logistics and warehousing solutions for clients around the world and across all industries via air, ground, and ocean freight. A subsidiary of Estes Express Lines with corporate located in Richmond, Virginia, EFW is uniquely backed by Estes Express Lines' extensive line haul network providing EFW clients with a hybrid transportation network. The company has received industry awards, including Specialty Carrier of the Year and E-Commerce Delivery Carrier of the Year, and has been recognized by Global Trade Americas as a leading 3PL to watch.

The Specialist, Digital Marketing & Brand supports cross-functional collaboration between Marketing, Sales, and external partners to ensure brand consistency and alignment with business objectives. Key responsibilities include developing high-quality content across digital channels, managing brand messaging, supporting sales enablement initiatives, coordinating vendor and event marketing activities, maintaining digital assets, and leveraging data analytics to measure performance. The role also involves overseeing standard operating procedures (SOPs), handling marketing requests, and ensuring compliance with company policies and security standards. This role enhances the company's online presence by creating strategic content, managing brand consistency, and supporting marketing and sales initiatives.

Well qualified candidates for this role will be considered in any area of the US and if there is no local EFW office, they will be allowed to work remotely.

To perform this job successfully, an individual must satisfactorily perform each essential duty. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential duties.

Responsibilities

• Create high-quality content across channels (blogs, social media and website).
• Communicate internally with Marketing and Sales teams to support sales and lead generation activities.
• Develop and maintain the brand, consistent brand messaging and visual identity.
• Support sales enablement by producing collateral, presentations, and training materials.
• Create training on social media engagement and how-to's to support SOPs.
• Work on projects and assignments as part of a large work team for alignment.
• Coordinate with external vendors/agencies for graphic design or video production as needed.
• Support event marketing through content creation for tradeshows, webinars, and conferences.
• Manage SOPs, department processes, and systems.
• Manage employee marketing requests submitted via the company intranet.
• Update content on company website and marketing intranet page.
• Perform digital file maintenance.
• Generate reports from various sources and distribute to appropriate personnel.
• Comply with company C-TPAT and TSA security procedures.
• Perform other duties as assigned.

Qualifications

The qualifications listed below are representative of the minimum knowledge, skill, and/or ability required.

Skills and abilities:

• Familiarity with project management software.
• Intermediate to advanced proficiency in Excel, including formulas, pivot tables, and charts.
• Familiarity with graphic design tools and/or graphic design experience.
• Excellent verbal and written communication skills.
• Ability to interact effectively with internal teams, management, vendors, and customers.
• Strong attention to detail.
• Ability to prioritize workload effectively, managing multiple tasks and deadlines simultaneously.
• Flexibility to work with shifting priorities.
• Demonstrated ability to quickly learn and adapt to new systems and technologies, with a proactive and self-motivated approach.
• Intermediate proficiency in Word and PowerPoint, including the ability to create and edit documents and presentations effectively.
• Ability to adhere to Standard Operating Procedures (SOPs) to ensure consistency and efficiency in workflow.
• Ability to write Standard Operating Procedures (SOPs) to document and communicate processes and guidelines is preferred.
• Familiarity with Social Media.
• Familiarity with Salesforce or other CRM systems preferred.
• Basic familiarity with WordPress and with HTML preferred.
• Must be able to work independently or as part of a team.
• Must pass a pre-employment drug screen, random drug and/or alcohol tests, and will be subject to a criminal history background check.
• Must be eligible to work in the United States.
• At this time, EFW will not sponsor a new applicant for employment authorization for this position.
• EFW offers an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, ethnicity, color, creed, religion, national origin, age, disability status, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other legally protected status.

Position functions with supervision and has no direct reports.

Minimum of a High School Diploma (or equivalent) and 1-2 years of clerical experience. Experience working in Freight Forwarding or Transportation industry preferred. However, a combination of experience and/or education will be taken into consideration.

None required.

None required.

Sitting at a desk. Intermittent standing, stooping, and walking.

Normal office situation.

EFW is an Equal Opportunity Employer, Minorities/Female/Disabled/Veteran.