Social Media & Digital Marketing Specialist

Arona Home Essentials has a long legacy as an industry leader, with continued growth regardless of the economy in the Rent-to-own industry. We are built on a foundation of excellence, customer focus, quality products and services. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions.

We currently operate 55 stores in 13 states, including Puerto Rico. We are looking for a creative, sales-driven Social Media Expert (all platforms) to help grow our brand, increase store traffic, and generate high-quality leads for our Rent-to-Own/Retail business.

This role is about more than posting - it's about driving dollars.


What You'll Do:

• Create and execute a social media strategy that drives in-store traffic and online leads
• Promote weekly specials, tax season campaigns, rebooking opportunities, and new inventory
• Manage and optimize paid ads (Meta, TikTok, Google, etc.)
• Oversee Facebook Marketplace listings and local lead generation
• Create engaging content (reels, short-form videos, promos, testimonials)
• Track analytics and adjust campaigns to improve ROI
• Support multiple locations with localized marketing efforts

What We're Looking For:

• Experience managing social media for retail or consumer-facing businesses
• Strong understanding of paid ads and local targeting
• Ability to create compelling offers and calls-to-action
• Skilled in short-form video and promotional content
• Data-driven mindset with a focus on lead conversion
• Self-starter who understands urgency and revenue impact

Success in This Role Looks Like:

• Increased store traffic
• More qualified leads
• Higher rebooking rates
• Strong engagement and brand presence in local markets

If you know how to turn content into customers and engagement into revenue - we want to talk to you.