Digital Media Manager

Salary : $3,867.08 - $6,452.04 Biweekly
Location : City Hall - 1700 Convention Center Drive, Miami Beach, FL
Job Type: Full-time
Job Number: 02779
Department: COMMUNICATIONS
Opening Date: 09/24/2026
Closing Date: 10/15/2026 5:00 PM Eastern


Nature of Work


This position is responsible for developing, implementing and managing the City of Miami Beach's digital communication strategies, including creating and disseminating content across various social media and CRM platforms. The role requires independent judgment, adaptability and the ability to manage evolving priorities while collaborating with internal and external partners. The position supports the Director and Assistant Director of Marketing & Communications in crafting and communicating information to stakeholders, plays a key role in crisis communications and supervises one digital media staff member.

Illustrative Examples of Essential Duties
• Crafts and curates information to disseminate across the city's various social media accounts
• Synthesizes complex information into clear, concise, engaging content
• Collaborates with members of the city's 20+ departments to develop creative strategies to convey information, initiatives, programs, etc.
• Oversees bi-weekly e-newsletter and drafts dedicated resident emails regarding events, projects or emergencies
• Researches market trends and implements innovative ideas to the city's digital strategy
• Pitches and executes creative ideas for marketing campaigns to promote city initiatives
• Produces digital media content such as videos and graphics for various platforms
• Populates and manages detailed post calendars to keep track of events and share timely information regarding city initiatives
• Collaborates with the graphic design and video production teams to create specific assets for various citywide campaigns across different channels
• Regularly reviews analytics and creates reports on key metrics
• Keeps abreast of city legislation and Commission/Committee meetings
• Understands audience across various channels and maintains a cohesive brand voice
• Works closely with the Miami Beach Police and Fire Departments during high impact periods, such as spring break, Memorial Day weekend, Art Week, and hurricane season
• Serves as an integral part of the city's crisis communications team, working closely with the Division of Emergency Management and all city departments
• Disseminates key emergency information to residents via digital communications channels, including MBAlert text messages
• Attends citywide events to create content and post in real-time, this includes evenings and weekends
• Produces and posts strategic content to continually grow digital audiences, effectively engage with current audience and expand reach.
• Acts as a digital liaison for the city and interacts with social media users by responding to messages, inquiries and comments
• Proactively monitors social media coverage/conversations and reports back on trends, issues and/or areas of opportunity
• Manages the city's homepage, news and events sections and proofreads/approves content from various departments before going live to the public
• Pitches creative ideas to promote city initiatives
• Works closely with the Greater Miami Convention & Visitors Bureau and its agency of record to implement tourism marketing campaigns
• Supervises the department's Digital Media Public Information Specialist
• Writes scripts for public service announcements and/or campaigns
• Conducts interviews and records on-camera and voice over work for videos
• Collaborates with community partners and brands to promote events and campaigns
• Facilitates social media brand collaborations and promotional giveaways
• Supports city departments with proofreading and editing collateral, making sure overall branding is consistent
• Keeps meticulous files on monthly work products and any reports generated

Minimum Requirements
• Bachelor's degree in Communications, Journalism, Public Relations, or related field preferred
• Five (5) to seven (7) years of relevant experience
• Must submit writing samples and portfolio of previous social content created.


For all positions:

• Ability to establish and maintain effective working relationships with elected officials, coworkers, the press the general public and members of diverse cultural and linguistic backgrounds regardless of race, religion, age, sex, disability, political affiliation, gender identity or sexual orientation.

• Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of all city ethics and conflicts of interest policies. Strong understanding of ethical behavior is required.

• Ability to maintain regular and punctual attendance.

• Performs related work as required.

• Reports to work as directed during an emergency as an essential employee of the City of Miami Beach.

For all technical, professional, supervisory and Managerial positions:

• Ability to develop innovative and creative solutions to issues consistent with the City's strategic plan.

Applicants must detail any related work experience on the application or risk disqualification . It is the applicant's responsibility to update their NEOGOV profile with work experience, education, certifications and personal contact information when submitting each application, failure to do so will result in ineligibility. City of Miami Beach employees must reflect their current position and detail their work experience on the application to avoid being disqualified.

Veterans Preference: Veterans Preference is awarded in accordance with Florida State Statute 295.07. If veteran's preference is being claimed, it must be indicated on the application form and proper documentation, including all forms DD-214 (either Member 2 or Member 4), as well as the final Department of Defense Disability Letter (dated within one year) must be submitted with the application.

DCF: For any job announcement that requires a a screening through the clearinghouse please see link to the website:
Benefits are available to FULL-TIME employees only. The City of Miami Beach offers a comprehensive benefits package, including 12 vacation, 12 sick days, 15 paid holidays (11 holidays and 4 floating holidays); partially sponsored by the City group medical (including visual) and dental insurance, life insurance. Excellent retirement plan: pre-tax employee contribution added to the City's contribution; 5 year "cliff vesting."

Voluntary Benefits (fully paid by the employee, but payroll deductible): flexible spending account; 457 Deferred Compensation Plan, and Roth IRA; universal and critical life insurance, disability insurance, long-term care, and lump sum cancer policy. Also, U.S. Legal Services, tuition assistance, pre-tax payroll contributions, continuation of medical and dental coverage up to 18 months upon termination (COBRA).

For a more detailed overview of the benefit package, please visit Benefits section at
01


Do you have a Bachelor's degree in Communication, Journalism, Public Relations, or a related field?Preferred

• Yes
• No

02


List your degree of study
03


Do you have five (5) to seven (7) years of relevant experience?

• Yes
• No

04


Briefly describe your experience
05


I acknowledge that I must upload a writing sample and a portfolio of previous social content created

• Yes
• No

06


Please upload your writing sample and a portfolio of previous social content created
Required Question