Marketing Automation Specialist

Marketing Automation SpecialistThe CRM Marketing Automation Specialist is responsible for the technical execution, automation, and optimization of CRM marketing programs across Porsche Financial Services, Bentley Financial Services, and Lamborghini Financial Services.Reporting to the Manager, CRM, this role partners closely with the CRM Marketing Manager to build, deploy, test, and optimize customer lifecycle campaigns using Salesforce Marketing Cloud and related marketing technologies. The position serves as the technical expert for marketing automation, audience segmentation, journey configuration, campaign deployment, data management, and reporting while ensuring operational excellence and compliance with brand and regulatory standards.This role combines marketing technology expertise with analytical thinking to deliver personalized customer communications that enhance engagement, loyalty, and customer experience.Roles & responsibilitiesMarketing Automation & CRM OperationsCampaign DeploymentAudience & Data ManagementCRM TechnologyTesting & Quality AssuranceAnalytics & OptimizationCross-Functional CollaborationProcess ImprovementQualificationsRequired Qualifications:Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field (or equivalent experience).Salesforce Marketing Cloud certifications preferred.Experience (Job and Industry):3–5 years of experience in CRM operations, marketing automation, digital marketing, or marketing technology.Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, and Content Builder.Experience developing SQL queries, audience segmentation, and marketing automation workflows.Experience supporting CRM lifecycle campaigns.Experience within financial services, automotive, luxury, or another highly regulated industry preferred.Preferred Certifications:Salesforce Marketing Cloud AdministratorSalesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud ConsultantSalesforce Data CloudSalesforce AI AssociateAdobe Marketo EngageHubSpot Marketing SoftwareGoogle Analytics (GA4)Tableau or Microsoft Power BISQL CertificationCore Skills:Excellent interpersonal and communication skills, strong analytical and planning skillsHighly organized and high attention to detail (i.e. editing, proofreading)Salesforce Marketing CloudMarketing AutomationCRM OperationsJourney BuilderAutomation StudioAudience SegmentationSQLHTML/CSSData ManagementA/B TestingCampaign QACRM AnalyticsCustomer Journey ConfigurationMarketing TechnologyCompetencies:Performance – we love to competeCourage – we expect entrepreneurial behaviorEnthusiasm – we love what we doCuriosity – we look beyondIntegrity – we are fair and honestTransparency – we work openly with each otherTeamwork – we debate and collaborateRespect – we value each other personally and professionallyCustomer Focus – we make every decision with our customers in mindLeadership – we think strategically, manage courageously, lead by example and develop our employeesPercentage of required travel: 25%The salary range for this role is $80,000-$85,000. However, it is important to note that at Porsche, compensation range is dependent on geographic location. Individual salaries within each range are determined through a wide variety of factors including but not limited to education, experience, knowledge and skillset. Porsche reviews compensation regularly and may adjust base salaries to reflect market competitiveness.In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes:Paid VacationPaid HolidaysPaid Sick leave401(k) matchMedical, dental and vision coverageTuition and certification reimbursementLife InsuranceShort and Long Term Disability CoverageSubsidized gym membership programSubsidized Porsche and VW leasing programsWork environmentHybrid work environment (minimum two days in office per week). Occasional travel up to 25%. Uses standard office technology and collaborates across multiple business functions.Direct reportsN/A