Marketing & Growth Specialist

Job Description

Job Description

Marketing & Growth Specialist

exploreMedia is a fast-growing full-service marketing agency and media company based in Montgomery, Alabama. We help businesses grow through digital advertising, content marketing, SEO, social media, video production, publishing, and lead generation strategies.

We move fast, we embrace innovation, and we are constantly looking for better ways to generate results for our clients and our own brands. If you love marketing, content creation, business growth, AI, networking, podcasts, social media, and figuring out how to turn attention into opportunities, this may be your ideal role.

THE ROLE

We are looking for a creative, organized, and growth-minded Marketing & Growth Specialist who can help expand the visibility, authority, and lead generation efforts of both exploreMedia and exploreHVAC. This role is equal parts marketing execution, content strategy, audience building, and lead generation.

You will manage and optimize existing marketing funnels while also helping identify and develop new lead sources, strategic partnerships, content opportunities, and growth initiatives.

This is not a role for someone who wants to simply post on social media and check boxes. We are looking for someone who enjoys figuring out what drives attention, engagement, qualified leads, and business growth.

This position works closely with the President, sales team and serves as a key member of the Operations Team.

WHAT YOU WILL DO

Lead Generation & Audience Growth

·        Manage and optimize existing lead generation funnels

·        Generate qualified leads through content marketing, email marketing, webinars, events, social media, and strategic outreach

·        Build and maintain email marketing campaigns and bi-weekly newsletters

·        Develop relationships with industry partners and conference contacts

·        Attend conferences, networking events, and industry functions as needed

·        Track lead generation efforts and identify opportunities for improvement

Marketing & Growth Strategy

·        Develop and maintain annual, quarterly, and monthly marketing calendars

·        Identify new opportunities to generate qualified leads and expand brand awareness

·        Monitor campaign performance and recommend optimizations based on data

·        Track key performance indicators and provide reporting on marketing initiatives

·        Research industry trends, competitor activity, and emerging marketing opportunities

·        Assist in developing and executing growth strategies for exploreHVAC and exploreMedia

Content & Authority Building

·        Create topics, outlines, and scripts for short-form video content

·        Coordinate content creation efforts across social media, podcast, video, email, and digital channels

·        Manage podcast production, scheduling, guest communication, and episode coordination

·        Develop webinar presentations and educational content using Canva and PowerPoint

·        Support personal brand content initiatives for company leadership

·        Coordinate video shoots, talent scheduling, shot lists, and production logistics

Marketing Operations

·        Manage projects and workflows through ClickUp and other internal systems

·        Coordinate with internal teams to ensure marketing campaigns are executed on time

·        Maintain organized records, reporting dashboards, and campaign documentation

·        Support creation and updating of sales collateral and marketing assets

·        Utilize AI tools, including ChatGPT, to improve efficiency, research, content development, and execution

WHO YOU ARE

The right person for this role is someone who:

·        Is naturally curious about marketing, business growth, and consumer behavior

·        Understands that marketing exists to generate results, not just content

·        Can think strategically while also executing quickly

·        Enjoys both creative work and analytical problem-solving

·        Communicates professionally and confidently with clients, vendors, guests, and industry contacts

·        Is comfortable learning new technology and leveraging AI tools

·        Can manage multiple projects and priorities without constant supervision

·        Pays close attention to details and follows through on commitments

·        Thrives in a fast-paced environment where priorities can shift quickly

·        Takes ownership of outcomes and looks for solutions rather than excuses

WHAT WE ARE NOT LOOKING FOR

To help you self-select, this role is likely not a fit for someone who:

·        Only wants to manage social media content

·        Needs extensive direction for every task

·        Avoids data, reporting, or performance metrics

·        Struggles to prioritize and manage multiple projects

·        Wants to do the minimum and simply complete assigned tasks

TOOLS & PLATFORMS

You should be proficient or comfortable learning:

·        Google Workspace (Gmail, Docs, Drive, Sheets)

·        Canva

·        PowerPoint

·        AI productivity tools & Prompting skills

·        ClickUp or other project management software

·        Social media platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok

·        Email marketing platforms

·        Marketing analytics and reporting tools

WHAT SUCCESS LOOKS LIKE AT 90 DAYS

·        You understand our brands, services, audiences, and marketing systems.

·        You have taken ownership of the marketing calendar and are consistently executing campaigns with minimal oversight.

·        You are actively managing our lead generation funnels and identifying opportunities to improve performance.

·        You have become a reliable member of the Operations Team and contribute ideas that help drive growth.

·        You understand our KPIs, can confidently report on performance, and proactively identify opportunities for improvement.

PAY STRUCTURE:

This salaried position is an entry to mid-level position with quarterly bonuses. Our benefits package includes Blue Cross-Blue Shield Group Health & Dental, paid holiday and vacation time, along with a 4% matching 401K program.

·        Yearly Salary: $42,000 - $46,000 paid bi-monthly based on experience

·        Bonus opportunities offered based on monthly/quarterly key performance indicators such as qualified leads, discovery calls and pipeline value generated. Bonus range: $2,000-$8,000/year.

exploreMedia is a fast-growing digital advertising and media company in the Montgomery, Alabama area. We strive for excellence and seek individuals who do the same, fostering a culture that values internal growth and career advancement. Our creative, editorial and sales professionals work together to provide unique and valuable information to serve our niche audiences over multiple platforms. We create marketing campaigns that include traditional, social, digital, and earned media tactics. Our publications include the Know the Community Newcomers Guide, and the CentrAL Inc! business journal.

exploreMedia is a fast-growing digital advertising and media company in the Montgomery, Alabama area. We strive for excellence and seek individuals who do the same, fostering a culture that values internal growth and career advancement. Our creative, editorial and sales professionals work together to provide unique and valuable information to serve our niche audiences over multiple platforms. We create marketing campaigns that include traditional, social, digital, and earned media tactics. Our publications include the Know the Community Newcomers Guide, and the CentrAL Inc! business journal.

Company Description

exploreMedia is a fast-growing digital advertising and media company in the Montgomery, Alabama area. We strive for excellence and seek individuals who do the same, fostering a culture that values internal growth and career advancement. Our creative, editorial and sales professionals work together to provide unique and valuable information to serve our niche audiences over multiple platforms. We create marketing campaigns that include traditional, social, digital, and earned media tactics. Our publications include the Know the Community Newcomers Guide, and the CentrAL Inc! business journal.