UX Copy Lead - Product & Experience

About TEGNA TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. We’re seeking a strategic and creative UX Copy Lead to define and drive our product voice across all digital experiences. In this role, you’ll lead UX writing efforts and craft copy that enhances usability, drives clarity, and deepens user engagement. You will shape how we communicate with users in ways that are clear, helpful, and human. You’ll collaborate closely with designers, researchers, product managers, and engineers to deliver intuitive, human-centered experiences. Who you are The UX Copy Lead will bring our brand voice to life across TEGNA’s entire digital ecosystem. You’re a strategic thinker who sees content as a key part of the design process—not just words that fill in blanks. You can shift between cross-channel systems thinking and interactive content design with ease. You write like a real human talks, and believe in being clear over clever—but you’re capable of both. You’re comfortable pushing back or questioning assumptions when it means advocating for the user. You enjoy collaborating with cross-functional teams, and know how to build strong relationships with designers, PMs, and developers. You care deeply about inclusion, accessibility, and plain language. You’re always looking to learn, improve, and experiment—whether it’s with tone, UX patterns, or tools. And moreover, you are committed to and inspired by our mission to serve and connect local communities everywhere. Key Responsibilities: Lead UX Writing & UX Content Design: Write and review in-product copy across user flows, navigation, onboarding, error messages, settings, notifications, and more. Establish Product Voice & Tone: Define, document, and evangelize content standards, voice guidelines, and tone principles that reflect our brand and support usability. Collaborate Across Teams: Work closely with Product Designers, Researchers, Product Managers, Engineers, Legal, and Marketing to deliver consistent and effective messaging throughout the user journey. Support and Mentor: Provide guidance to other writers and product teams. Mentor junior UX writers or content designers and contribute to building a strong content culture. Improve Through Testing & Research: Use qualitative and quantitative data to test copy, validate ideas, and refine content based on user feedback. Contribute to Design Systems: Partner with design system teams to ensure copy patterns are scalable, reusable, and consistent. Requirements: 5–7 years of experience in UX writing, content design, or related fields. A portfolio that shows how your copy improves user experience. Proven ability to lead content initiatives in fast-pa