Sr. Digital Marketing Manager (Organic)

Why Socure? Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day. We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading. Job Overview The Senior Digital Marketing Manager (Organic) is responsible for defining and executing Socure’s next-generation organic growth strategy. This person will ensure Socure remains the definitive authority across traditional search engines (Google, Bing) and LLM-driven platforms (ChatGPT, Perplexity, Claude). The Senior Digital Marketing Manager is expected to demonstrate expertise in SEO/AEO, content, analytics, and leadership, while fostering a culture of innovation and continuous improvement. Job Responsibilities Develop and lead a comprehensive organic strategy that optimizes for both traditional SERP rankings and LLM/AI-agent discovery. Pioneer Socure’s presence in AI search results (GEO/AEO) by optimizing site architecture, structured data, and brand citations to ensure high-affinity mentions in LLM responses. Design and implement experiments to evaluate emerging tactics, such as programmatic SEO and AI-driven content clusters, to scale organic visibility and channel efficiency. Manage Socure’s digital footprint across third-party sites, research papers, and technical wikis to reinforce the brand's authority within LLM training sets and RAG (Retrieval-Augmented Generation) systems. Define and track new KPIs for the AI era, including LLM "Share of Voice," citation frequency, and traditional organic traffic/conversion metrics. Partner with the Content and PR teams to ensure all published material is "AI-readable" and optimized for high-intent queries. Stay at the bleeding edge of search technology, monitoring changes in OpenAI, Anthropic, and Google SGE to pivot strategies in real-time. Job Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field. 4–6 years of experience Organic Growth or SEO/AEO. Demonstrable experience influencing LLM outputs or ranking in "Generative" search features. Deep understanding of how LLMs retrieve and process information (Knowledge Graphs, RAG, and crawler behaviors). Project management and organizational abilities, with experience leading complex, multi-channel campaigns. Excellent written and verbal communication skills. Creativity, adaptability, and a proactive approach to problem-solving. Collaboration and relationship-building skills across cross-functional teams. Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly. #J-18808-Ljbffr