Social Media Coordinator

What you'll bring to the team

We are looking for a proactive, creative, and detail-oriented Social Media Coordinator to support the execution of our social media activities. Reporting to the Social Media Manager, this role will focus on content creation, community management, and assisting in day-to-day social media operations. The ideal candidate will have a passion for social media, creativity within content ideation and video editing, a keen eye for detail, and the ability to contribute to the success of exciting campaigns that connect with millions of people worldwide.

This is a fully Onsite position at LEGOLAND New York.

Qualifications & Experience

Key Responsibilities

• Lead in the creation, editing and posting of engaging social media content, including images, videos, copy, and stories across various platforms (Facebook, Instagram, TikTok, YouTube, etc.).

• Serve as primary video editor for both social media content and broader internal/external marketing campaigns.

• Schedule and publish content according to the content calendar and ensure timely posts as outlined by the Social Media Manager.

• Help ensure content is aligned with Merlin Entertainments’ brand guidelines and resonates with the target audience.

• Help create and manage social media competitions, promotions, and events to drive engagement and build brand awareness.

• Assist with influencer outreach and collaborate with brand advocates to amplify content and reach new audiences.

• Monitor social media channels daily, engaging with followers, responding to comments, and interacting with the community in a positive and timely manner.

• Proactively look for opportunities to engage with fans, influencers, and the wider community, keeping the conversation fresh and relevant.

• Assist in tracking social media metrics and performance indicators (e.g., likes, shares, engagement, reach) to evaluate the success of content and campaigns.

• Compile data for weekly social media reports, helping the Social Media Manager identify trends, insights, and opportunities for optimization.

• Provide feedback on community sentiment and user-generated content that can inform future content strategy.

• Collaborate with cross-functional teams (e.g., Performance Marketing, Marketing and Global Brand) to ensure a unified and consistent brand message across all digital touchpoints.

• Work closely with the Performance Marketing Manager to foster and build ways of working to share best performing assets and campaigns across performance marketing channels.

• Keep up-to-date with the latest social media trends, platform updates, and digital marketing innovations, helping the team stay ahead of the curve.

• Monitor competitors and industry best practices, sharing insights and recommendations for improvement.

Experience and Qualifications

• 1–2 years in social media management or digital marketing, preferably within the entertainment, travel, or hospitality industries.

• Solid understanding of various social media platforms, best practices, and current digital media trends.

• Basic proficiency in social media management tools (e.g., Dash Social, AirTable, CapCut) and analytics platforms (e.g., Google Analytics, Facebook Insights).

• Strong creative, writing, and communication skills, with a keen eye for detail.

• Ability to thrive in a fast-paced, collaborative setting.

• Weekend availability is strictly required.

Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.

Paid Time Off (PTO).

Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.

Recognition Programs and Rewards.

401(k) Program: Save for the future with company matching contributions.

Tuition Reimbursement Programs: Get support for further education and career growth.

Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

USD $62,353.20/Yr.

Submit a Referral (

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Location (Country-State-City) US-NY-Goshen

Job ID 2026-12836

Employment Type Full-Time

Offer/Contract Type At Will (US Only)

Location Name LEGOLAND New York