Head of Storytelling & Content
$166.6k - $225.4kTata Consultancy Services
Job Description
Role Overview
We are seeking an experienced and strategic Head of Storytelling and Content to ideate, develop, and execute integrated, multi-channel narrative strategies that elevate TCS’s brand, thought leadership, and market positioning across North America.
This role leads the creation of high-impact storytelling across online, social, video, and internal platforms, working closely with communications, marketing, and business stakeholders to translate complex ideas into compelling, results-driven narrative campaigns.
The ideal candidate brings 10‑15+ years’ experience in content strategy, editorial leadership, and digital marketing within a global, matrixed organization.
Key Responsibilities
- Lead the development and execution of integrated storytelling and content strategies aligned with organizational priorities and market trends
- Develop and manage compelling narratives, themes, and messaging frameworks to support campaigns, reports, and strategic initiatives
- Oversee the creation and delivery of multi‑channel content, including digital, social, video, podcast, and research‑driven assets
- Partner with senior executives and business leaders to shape and amplify thought leadership platforms and external messaging
- Translate complex business and technology concepts into clear, engaging, and audience‑centric content
- Ensure consistency, quality, and alignment of messaging across all external and internal communications channels and content outputs
- Develop and implement communications strategies for key events, including narrative development, content creation, and media amplification
- Identify and leverage opportunities to elevate campaigns, partnerships, and announcements into broader thought leadership initiatives
- Establish and monitor content performance metrics, utilizing insights and analytics to drive continuous improvement and optimization
- Collaborate cross‑functionally with internal stakeholders and external partners to deliver integrated communications programs and initiatives
- Effectively manage a team of writers and content developers to consistently meet deadlines
Qualifications
- 10‑15+ years of experience in corporate communications, content strategy, or journalism
- Proven experience leading multi‑channel content programs, including digital, social, and thought leadership platforms
- Demonstrated experience working with senior executives on messaging, storytelling, and thought leadership development
- Experience developing and executing integrated communications strategies for campaigns and large‑scale events
- Background in B2B marketing, technology, or professional services environments
- Experience in research‑driven storytelling (e.g., reports, insights, or analyst‑style content)
- Experience working with agencies, external partners, and cross‑functional global teams
- Familiarity with emerging technology topics such as AI, digital transformation, and enterprise innovation
- Experience supporting crisis communications or high‑visibility corporate initiatives
- BACHELOR OF COMPUTER SCIENCE
Key Competencies
- Strategic thinking
- Creative writer
- Stakeh older management
- Innovation mindset
- Ability to manage multiple priorities
TCS Employee Benefits Summary
- Discretionary Annual Incentive
- Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans
- Family Support: Maternal & Parental Leaves
- Insurance Options: Auto & Home Insurance, Identity Theft Protection
- Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement
- Time Off: Vacation, Time Off, Sick Leave & Holidays
- Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing
- Salary Range: $166,600‑$225,400 a year
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