Brand Designer

We believe that the way people interact with their finances will drastically improve in the next few years. We're dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use.

We're looking for a versatile Brand Designer with exceptional craft, strong marketing channel fluency, and the ability to design just about anything Plaid's brand needs.

This role sits within Brand Studio and partners very closely with Marketing. Range is the role — one week you might be designing a landing page, the next building paid ads, emails, or sales decks. You'll understand the goals behind the work, how design influences marketing performance, and how to balance creative quality with business needs. We're looking for someone who can move quickly across a high volume of deliverables, make smart decisions independently, and consistently uphold Plaid's high bar for design.

Responsibilities

• Design high-quality brand and marketing creative across web, paid media, email, social, events, sales enablement, campaigns, and whatever else the team needs
• Design for web surfaces, including marketing landing pages, product pages, and responsive digital experiences, with a general understanding of usability and conversion
• Translate marketing goals, audience needs, channel requirements, and performance insights into thoughtful creative decisions
• Partner with marketers, writers, and other designers to move projects from brief to delivery, balancing speed, quality, and competing priorities
• Maintain a high bar for Plaid's brand while leveraging reusable components, templates, and efficient workflows to scale creative

Must-haves

• 5+ years of experience in brand, graphic, or marketing design (preference for in-house)
• Exceptional visual craft and a portfolio demonstrating real range across marketing channels, formats, and deliverables
• Strong understanding of marketing channels, audience needs, and performance goals, with experience partnering closely with Marketing teams
• Experience designing for web, including landing pages, responsive layouts, and digital best practices
• Expert in Figma, with the ability to work independently, navigate ambiguity, collaborate effectively, and manage a high volume of concurrent projects

Nice-to-haves

• Ability to think conceptually, or experience with art direction — including developing original campaign ideas and creative directions
• Experience using AI or automation tools to accelerate creative production and build scalable workflows

What success looks like

• Consistently ship high-quality, on-brand work across a wide variety of marketing channels and deliverables
• Become a trusted creative partner to Marketing who understands both the design ask and the business goal behind it
• Deliver thoughtful, effective web experiences that balance brand, usability, and conversion
• Help improve the systems, templates, and workflows that make future creative work faster and more scalable