SEO Analyst

Job Description

Reporting to the VP of Digital, this role will support content SEO, reporting and analytics, technical SEO execution, and ongoing website optimization efforts tied to a large-scale website modernization and migration initiative. This is a highly collaborative role embedded within the Web Operations organization and partnering closely with Content, Product Marketing, Digital Marketing, Development, and Design teams. The ideal candidate is analytical, detail-oriented, and comfortable operating in a fast‑moving enterprise environment where priorities evolve and cross‑functional coordination is critical.

What You’ll Do

• Content SEO & Optimization:
  • Conduct keyword research to support content creation, optimization, and product alignment initiatives
  • Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities
  • Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift
  • Support TOFU and MOFU content planning aligned to business priorities and product taxonomy
  • Optimize and score content using SEO optimization tools such as Clearscope
  • Partner with Product Marketing and Content teams to validate content opportunities before production
• SEO Analytics & Reporting:
  • Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI
  • Monitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performance
  • Analyze traffic fluctuations and identify potential causes including algorithm changes, migration impacts, and seasonality
  • Connect organic search performance to pipeline and conversion outcomes
  • Present findings and recommendations in clear, business‑friendly language
• Technical SEO Support:
  • Conduct technical SEO audits using tools such as Screaming Frog and Sitebulb
  • Identify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issues
  • Support migration QA and redirect validation efforts across web properties
  • Assist with structured data and schema markup implementation in partnership with development teams
  • Monitor Core Web Vitals and communicate recommendations to technical stakeholders
• Cross‑Functional Collaboration:
  • Work closely with Web Operations, Development, Design, Content, and Product Marketing teams on SEO initiatives
  • Manage SEO‑related tasks and workflows through Wrike
  • Communicate SEO recommendations and technical requirements clearly across technical and non‑technical teams
  • Support broader AI search visibility and Answer Engine Optimization (AEO) initiatives as the organization evolves its search strategy

What We’re Looking For

Required Qualifications

• 3-5 years of hands‑on SEO experience in a B2B, SaaS, or enterprise environment
• Strong experience with content SEO, keyword research, and content brief development
• Experience using GA4 and Google Search Console for SEO reporting and analysis
• Familiarity with SEO tools such as Semrush, Ahrefs, Screaming Frog, and Clearscope
• Ability to translate SEO data into actionable business insights
• Strong organizational skills with the ability to manage multiple priorities independently

Preferred Qualifications

• Experience supporting enterprise website migrations and redirect validation
• Familiarity with Looker Studio or Power BI reporting
• Understanding of technical SEO concepts including canonicals, hreflang, schema markup, and crawl optimization
• Experience working within multi‑brand or multi‑product organizations
• Exposure to modern CMS or JAMstack environments such as Astro, Storyblok, or Vercel
• Familiarity with AI search visibility and Answer Engine Optimization (AEO) concepts
• Experience using project management platforms such as Wrike

Salary Range (United States): 65,000.00 to 81,000.00 USD Annual. Your specific offer within this range will be determined by your skills, experience, and qualifications. For non‑sales roles, you may be eligible for a bonus. For sales roles, this range includes a commission target.

All your information will be kept confidential according to EEO guidelines.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.