Director of Marketing, HCP - Abbott Diabetes Care
Abbott
Abbott Diabetes Care seeks a Director of HCP Marketing to lead healthcare professional engagement strategy across the U.S. diabetes portfolio. This senior executive role oversees brand, omnichannel, and customer lifecycle marketing while managing a large, multi-functional team and partnering with sales, medical affairs, and commercial operations.
Responsibilities
- Define and execute U.S. HCP marketing strategy across all healthcare professional segments and diabetes portfolio
- Oversee brand strategy, product marketing, launches, personal promotion, omnichannel engagement, and CRM initiatives
- Lead large, multi-disciplinary HCP marketing organization and develop current and future marketing leaders
- Partner with Sales, Medical Affairs, Market Access, and Analytics to align strategy and maximize commercial performance
- Establish measurement frameworks, KPIs, and ROI tracking; drive operational excellence through data-driven decision-making
Requirements
- 15+ years progressive leadership in healthcare, medical devices, pharmaceuticals, or biotechnology
- Proven success leading large-scale HCP marketing and customer engagement strategies
- Deep expertise in omnichannel marketing, CRM, digital engagement, and customer experience
- Demonstrated ability to lead and develop large, high-performing teams through transformation
- Experience leading matrixed organizations and influencing executives in complex commercial environments
- Strong track record driving commercial performance through customer-centric, data-driven strategies
- Experience managing significant budgets and working in regulated environments
Vacancy posted 8 days ago
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