Promotions Internship Spring 2026 - Dollywood Parks & Resorts

This position is responsible for working with the Public Relations Team in Marketing in the day-to-day operations of all aspects of the park’s public relations programs and activities. Under the direction of the supervising staff member to whom the intern directly reports, intern will be immersed in the public relations and marketing of a world-class vacation destination with exposure to all marketing, regardless of specialization. Intern will create traditional (internal and external) digital and social media content for theme parks, lodging and dinner show partners. Intern also will assist in event planning, preparation and execution, media relations, and promotion execution as requested/ required. In turn, intern will satisfactorily complete individual program requirements to satisfy college/university credit and/or course study requirements. Dollywood will provide the intern: The opportunity to complete course credit for the term of the internship Practical experience Opportunity to apply theory with practice Opportunity to identify and create professional contacts and network accordingly The opportunity to create writing samples Working knowledge of a marketing department Summary of Major Duties and Responsibilities: Explore The Dollywood Company’s history and culture to better contribute to the key messaging for assigned projects. Represent the Dollywood Company brands through interaction with visiting media as assigned Communicate accurate, compelling and timely information regarding The Dollywood Company that is consistent with public relations and marketing messages Understand the phone and computer systems used daily Generate social media content for Facebook, Instagram, Twitter and other social channels as assigned Generate traditional internal and external communication content as assigned Generate digital and blog content as assigned Capture photographs and video to accompany internal and external content Assist in maintaining media databases Participate in events from concept to execution as assigned Learn to use photography/video-editing apps on mobile devices. Learnt to make quick edits and improvements on all photography/ video taken at The Dollywood Company to be social media acceptable Generate digital content as assigned Provide copy and image posting services on SMC websites Assist the team in the creation of search engine optimized content for use across multiple platforms Research digital trends, technology and industry standards Assist Social Media Team with analyzing email metrics to improve open, click thru and conversion rates Assist Social Media Team with analyzing digital campaigns and website performance Management reserves the right to change and/or add to these duties at any time. #J-18808-Ljbffr