Senior Manager, Marketing Mix Modeling Analytics
Marriott
The Senior Manager, Marketing Measurement Analytics (MMM) is a key contributor within Marriotts Enterprise Data, Analytics & AI organization, responsible for delivering insights that optimize marketing performance and inform strategic decision-making. This role focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysisenabling strategic data-driven decisions that improve engagement and maximize return on investment. Working closely with marketing leaders and cross-functional teams, the Senior Manager conducts targeted analyses, interprets complex data, and translates findings into clear, actionable recommendations. By leveraging curated data assets and advanced analytics techniques, this position ensures marketing strategies are grounded in robust insights and aligned with enterprise priorities. The Senior Manager combines strong analytical expertise with business acumen and exceptional communication skills to influence decisio...Manager, Marketing, Analytics, Modeling, Senior, Data Engineer, Technology, Hotel
Vacancy posted 3 days ago
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