Sr. Product Manager

Generac Home is hiring for a Sr. Product Manager with a strong background in accessories or after‑market products. In this newly created role within the Home Standby Generator market, you will be responsible for the entire lifecycle of an accessory portfolio, from initial market opportunity sizing to product sunset. Role will be located on site in Waukesha WI. Responsibilities Own the Accessories & Aftermarket Products category for Home Standby generators under the newly restructured organization. Lead SKU rationalization across a large portfolio (100+ SKUs), including decisions to retain, discontinue, refresh, or reposition products. Define and execute category strategy to drive profitable growth, pricing optimization, and market competitiveness. Partner closely with Strategic Sourcing to evaluate third‑party suppliers, consolidate vendors, and improve economies of scale. Conduct competitive market scans to identify gaps and opportunities for new accessory and aftermarket offerings. Act as the clear owner of the category with limited need for day‑to‑day oversight. Phase 1: Clean‑up and rationalization of existing accessories and aftermarket SKUs (portfolio optimization). Phase 2: Growth and expansion of the category through new accessory development, sourcing strategies, and gap analysis versus competitors. Establish a long‑term prioritization‑based category roadmap with finite resources. Potential future team build‑out under this role as the category scales. Minimum Requirements Bachelor’s Degree, and equivalent experience in Business, Engineering, or related field. 5+ years of product management experience, specifically in consumer product development. Minimum 3 years of experience managing a portfolio of high‑volume SKUs. Proven track record of managing products at all stages from concept through commercialization. Knowledge / Skills / Abilities Proficiency in product strategy development and execution. Excellent stakeholder communication and management skills. Strong technical acumen and problem‑solving abilities. Self‑starter that focuses on managing larger scopes of work within a product portfolio while leveraging customer and market insights to influence tactical decisions. Work Experience Experience with data‑driven decision‑making and analytics. Familiarity with customer‑focused product development methodologies. Physical Demands While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25–50 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr