Senior Product Marketing Manager

Senior Product Marketing Manager AMSOIL INC. is seeking a strategic, results-driven Senior Product Marketing Manager to join our team. We are looking for a commercially minded, customer-focused leader who takes pride in driving growth, influencing strategy, and delivering exceptional business results. In this role, you will lead portfolio strategy, identify new market opportunities, and collaborate across departments to bring innovative products and solutions to market. Leveraging customer insights, market intelligence, and strong business acumen, you will play a key role in shaping product strategies that strengthen AMSOIL's position as an industry leader. While supporting a product portfolio, serving a wide range of applications and industries, you will help ensure our product lines continue to meet the performance expectations of customers and support long-term business growth. This position has remote work capability. What you will own: Portfolio Strategy and Planning

• Develop and execute a strategic plan for portfolios aligned with company goals, customer needs, market opportunities, and financial expectations.
• Own portfolio architecture, product positioning, pricing strategy, product mix, lifecycle decisions, and long-range portfolio priorities.
• Assess portfolio performance and recommend investments, improvements, rationalization, or end-of-life actions to improve revenue, margin, and strategic fit.
• Prioritize new product and customer opportunities based on market potential, strategic alignment, resource requirements, profitability, and probability of success.
• Lead category planning across B2B, B2C, distribution, and private-label channels.

Go-to-Market and Commercial Leadership

• Develop and execute go-to-market strategies covering product, price, place, promotion, and people.
• Define target markets, customer segments, buyer needs, value propositions, competitive positioning, channel strategies, and launch plans.
• Partner with Sales to support customer opportunities, strengthen sales effectiveness, and develop tools that clearly communicate product value.
• Provide strategic support for distributor relationships, channel engagement, and commercial programs.
• Guide private-label opportunities by assessing customer requirements, portfolio fit, competitive considerations, operational complexity, and financial return.
• Engage with customers, distributors, and industry partners to gather insights, validate opportunities, and strengthen market understanding.

Product Lifecycle and New Product Development

• Lead the product lifecycle from opportunity identification and business case development through launch, growth, optimization, and end-of-life.
• Lead cross-functional Stage Gate initiatives and ensure market, customer, financial, operational, technical, and commercialization requirements are clearly defined.
• Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales readiness, channel readiness, and performance measurement.
• Manage multiple complex projects and customer opportunities while maintaining clear priorities, ownership, timelines, risks, and decision points.

Market Intelligence and Customer Insights

• Conduct market research to monitor customer needs, industry trends, competitor offerings, emerging technologies, regulatory considerations, applications, and pricing.
• Use quantitative and qualitative insights to identify growth opportunities, market gaps, portfolio risks, and competitive threats.
• Translate technical performance and application requirements into customer-focused value propositions and differentiated market positioning.
• Establish a fact-based understanding of market size, addressable opportunity, customer economics, channel dynamics, and competitive alternatives.

Financial Ownership and Performance Management

• Develop and track portfolio forecasts, growth plans, revenue, gross margin, pricing performance, and other key business measures.
• Support budgeting, demand planning, and S&OP processes with clear assumptions, risks, and opportunities.
• Evaluate pricing actions, cost changes, profitability, investment requirements, and business cases.
• Define success measures for portfolio initiatives and communicate results, risks, and recommendations to leadership.

Content, Claims, and Sales Enablement

• Lead the development of compelling product messaging, value propositions, claims, and technical-to-commercial content across relevant channels.
• Partner with technical and regulatory teams to ensure product claims are accurate, supportable, differentiated, and appropriate for the intended market.
• Guide development of sales tools, training, product literature, digital content, competitive comparisons, and launch materials.
• Ensure consistent portfolio messaging across B2B, B2C, distribution, and private-label applications.

Cross-Functional Leadership

• Influence and align cross-functional teams without relying solely on formal authority.
• Create clarity around priorities, ownership, tradeoffs, customer commitments, and business decisions.
• Present portfolio strategies, business cases, recommendations, and performance updates to senior leadership.
• Mentor and support Product Marketing Coordinators or other team members as assigned.

What you bring: Bachelor's degree in Marketing, Management, Business, Engineering, Chemistry, or related field required. MBA preferred. Minimum of 10 years of relevant experience in strategic planning, product management, and product marketing. Minimum of 5 years of direct experience in the lubricants, grease, base oil, additives, metalworking fluids, industrial fluids, or specialty chemical industries. Demonstrated experience leading portfolio strategy, go-to-market planning, product lifecycle management, and cross-functional commercialization efforts. Analytical and strategic thinking skills Strong knowledge of marketing trends, best practices, and resources Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position Strong knowledge of common financials; cost of goods sold, gross margin, etc. Excellent communication and interpersonal skills Detail oriented with excellent organization and project management abilities Self- motivated with the ability to work collaboratively in a fast-paced environment Strong management skills with the ability to supervise others Proficient in Microsoft Office products Preferred Qualifications

• Master of Business Administration degree or other relevant advanced degree.
• Direct experience with grease applications, formulation technologies, industry specifications, testing, packaging, or manufacturing.
• Experience managing distributors, private-label programs, or complex channel strategies.
• Experience leading cross-functional Stage Gate or new-product-development processes.
• Experience developing customer-focused value propositions and commercializing technical products.

Work Location and Travel This position may be performed remotely within the United States or on a hybrid basis near AMSOIL facilities in Superior, Wisconsin, or Columbus, Ohio. Regular collaboration across locations and periodic travel to AMSOIL facilities, customers, distributors, suppliers, and industry events will be required based on business needs. Why Join AMSOIL? This role provides the opportunity to shape the future of the AMSOIL business across multiple markets and channels. The Senior Product Marketing Manager will influence portfolio investment, customer strategy, product development, commercialization, and profitable growth while helping deliver differentiated lubrication and grease solutions to customers across a wide range of applications. Who we are: AMSOIL is a pioneering leader in synthetic lubrication technology, built on a legacy of innovation, performance and entrepreneurial spirit. Founded by Fighter Pilot Al Amatuzio, AMSOIL changed the industry when it introduced the world's first synthetic motor oil to meet American Petroleum Institute service requirements in 1972, setting a new standard in lubrication science. What began as a one-man operation has grown into a globally recognized company serving customers in approximately 90 countries with advanced solutions for automotive, industrial, OEM and specialty applications. Fueled by continuous innovation and strategic growth, AMSOIL has expanded its capabilities through initiatives like AMSOIL Industrial strengthening its product portfolio and market reach. Today, AMSOIL continues to build on its history of technical leadership, delivering high-performance products that help customers and equipment achieve more. Our People Promise: Our people drive our success, and their safety is out greatest concern. Open Communication is expected and all team members are empowered to share their perspective. Success and advancement are achievable for anyone who brings the right attitude, skills and effort. Benefits: Paid time off and paid holidays each year Employee bonus program 401(k) with company match Paid life, short-term disability, and long-term disability insurance Competitive health benefits Health savings account (HSA) and flexible spending account (FSA) options Amsoil