Senior Director, GTM Product Marketing (Austin)

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, we put market-leading AI in the hands of marketers in one of the most dynamic categories in software. We're growing fast and expanding globally, and this role sits right at the center of how we bring that innovation to market.Our core Product Marketing team defines how the world understands our products. This role is about what happens next: turning that messaging and positioning into a field narrative that wins. You'll be the connective tissue between Product Marketing and the GTM organization — the person who makes sure everything we bring to market is visible, understandable, and sellable across Sales, Sales Engineering, Customer Success, and Partnerships.This is a player-coach role. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself — and you'll have the runway to grow that team and your scope as Braze scales globally.WHAT YOU'LL DOThe field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnelThe playbook, and how product information reaches the field: You own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternativesTechnology & services delivery partner GTM: Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each otherBraze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiatorA small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over timePartner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forwardTranslate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallowUse AI as a force multiplier — judiciously: You're AI-literate and fluent in how AI is reshaping both martech and the practice of marketing. You know when AI meaningfully accelerates the work and when human judgment has to leadPrioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the restSpend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversationHow Success Is MeasuredYou can measure and report on your work, and you hold yourself accountable to business outcomes — not activity. Success in this role is measured against pipeline, product adoption, pipeline progression, and overall program impact, and you'll be expected to show that connection clearly and consistently.WHO YOU AREA marketer who loves working with Sales and Customer Success. You're energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partnerA messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiableFluent in the sales motion. You understand how deals actually get done and build for the way the field really sellsDeeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simpleAn exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement sessionSteeped in martech. You bring deep experience in the martech space, including a strong grasp of AI innovations and the competitive landscapeA sharp prioritizer and a builder of trust across cross-functional teams10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing peopleA track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win ratesDeep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscapeProven ability to translate complex technology into buyer-ready language — and to help a field organization do the sameExperience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programsDemonstrated ability to operate across functions and bring order to ambiguityA genuine interest in marketing as a craftTHE DETAILSReports to: VP of Product MarketingLocation: Hybrid; must be based in one of our hub cities — New York (HQ), San Francisco, Chicago, or AustinTravel: Up to 30%HOW WE WORKWe move fast, we work hard, and we love our jobs. If that sounds like your kind of team, we'd love to meet you.For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $149,000 and $224,000/year, with an expected On Target Earnings (OTE) between $171,000 and $257,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.#LI-HybridWHAT WE OFFERBraze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:Competitive compensation that may include equityRetirement and Employee Stock Purchase PlansFlexible paid time offComprehensive benefit plans covering medical, dental, vision, life, and disabilityFamily services that include fertility benefits and equal paid parental leaveProfessional development supported by formal career pathing, learning platforms, and a yearly learning stipendA curated in-office employee experience, designed to foster community, team connections, and innovationOpportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within BrazeCollaborative, transparent, and fun culture recognized as a Great Place to WorkABOUT BRAZEBraze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology by Great Place To Work. Braze is also proudly certified as a Great Place to Work in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices