Director of Product Development & Commercialization

Job Description

Vice President of Sales (Manufacturing)

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Pacron is entering its next phase of growth and market expansion, and we are seeking an experienced Vice President of Sales to play a critical executive leadership role in scaling profitable revenue, strengthening strategic customer and distributor partnerships, expanding market share, and developing new market opportunities.

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As VP of Sales, you will be responsible for developing and executing the company's overall sales strategy while leading a geographically distributed sales organization across the Midwest and East Coast. You will work closely with Customer Service, Production, Shipping, Finance, Marketing, and other key functions to ensure sales growth is aligned with operational capabilities and customer expectations.

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This is an on-site executive leadership role with approximately 25% travel required, including travel to customers, distributors, company facilities, and industry events.

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Key Responsibilities:

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Sales Strategy & Execution

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• Own sales revenue, margin, and profitability objectives.
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• Develop and implement effective sales strategies aligned with company objectives.
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• Drive adoption and effective use of Salesforce across the sales organization to ensure pipeline visibility, forecasting accuracy, and performance tracking.
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• Develop strategies for entering new markets, industries, customer segments, and geographic territories.
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Team Leadership & Development

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• Lead, coach, and motivate the sales team to meet and exceed performance targets.
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• Monitor performance to ensure market share is maintained and expanded.
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• Provide ongoing training, mentorship, and support
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• Develop and implement performance metrics and accountability standards.
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Customer & Account Management

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• Build and maintain strong relationships with key customers, distributors, and partners
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• Ensure high levels of customer satisfaction by proactively addressing needs and concerns.
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• Manage and grow existing accounts through upselling and cross-selling opportunities.
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Business Development

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• Identify and pursue new market opportunities and customer segments.
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• Expand the customer base through strategic prospecting and relationship development.
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Forecasting & Reporting

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• Analyze sales data and market trends to develop accurate forecasts and sales plans.
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• Prepare regular reports and presentations for leadership.
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• Establish sales targets, budgets, KPIs, and performance expectations.
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Product Knowledge & Market Insight

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• Stay informed on industry trends, competitive activity, and product developments.
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• Equip the sales team with the knowledge and tools to effectively position offerings.
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Cross-Functional Collaboration

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• Partner with Marketing, Production, Customer Service, and Shipping to align on sales efforts and ensure operational excellence.
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Qualifications

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• 10+ years of progressive B2B sales experience, preferably within manufacturing, packaging, industrial products, or a related industry.
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• 10+ years of sales leadership experience with responsibility for revenue growth and team performance.
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• Demonstrated success developing and executing national or multi-region sales strategies.
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• Experience leading and developing sales managers and/or geographically distributed sales teams.
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• Proven track record of new-market development and customer acquisition.
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• Strong understanding of pricing, margins, forecasting, and sales performance metrics.
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• Experience with distributors, strategic accounts, and channel development preferred.
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• Experience with Salesforce or a comparable CRM.
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• Willingness to travel approximately 25%.
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