Sales Associate

Job Description – Sales Associate

Classification: Non-Exempt

Management Level: N/A

Reports to: Studio Manager

Summary/Objective

The Sales Associate is responsible for supporting front-line studio operations and delivering an exceptional member experience at every interaction within AFG HoldCo studios. This role serves as a key point of contact for both prospective and current members. Responsibilities include confidently sharing the brand story, driving membership sales, and fostering strong relationships to support retention. The Sales Associate partners with the studio team to achieve sales goals, maintain a high-energy and welcoming environment, and ensure a seamless studio experience. This role requires a positive, service-oriented mindset, strong communication skills, and a drive to meet and exceed performance expectations. The Sales Associate reports directly to the Studio Manager.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Deliver a welcoming, inclusive, and high-energy experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards.
• Accurately complete and maintain all required member documentation and records using company systems and tools.
• Participate in scheduled team meetings, trainings, and development opportunities.
• Conduct studio tours, clearly communicate membership options, and confidently answer questions about programs and services.
• Partner with studio team members to create a seamless and positive experience for prospective and current members.
• Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.
• Build relationships within the local community to increase brand awareness and generate new business opportunities.
• Support marketing initiatives, including social media engagement and participation in community events and studio activations.
• Maintain a clean, organized, and well-presented studio environment in alignment with company standards.
• Communicate effectively with members and prospects across multiple channels (in-person, phone, email, and text).
• Accurately process sales transactions, including cash and credit card payments, with a high level of integrity and attention to detail.
• Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate.
• Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.

Core Competencies

• Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.
• Efficiency Orientation – gets the most out of limited resources while achieving quality results.
• Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.
• Mature Confidence – approaches others assertively, responsibly, and supportively.
• Integrity – Demonstrates honesty and strong values through consistent action.
• Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably.
• Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.
• Proficient with Microsoft Office Suite and graphic design tools like Canva.
• Maintains professionalism and a positive service attitude at all times.
• Demonstrates integrity and strong values through consistent action.
• Strong cross-functional collaboration and communication skills.
• Proactive, reliable, and consistent.
• Ability to problem solve and work under pressure.
• Excellent organizational, attention to detail, and time management skills.
• Sharp listening skills and critical thinker. Excellent research skills.
• Results orientated and self-motivated.
• Ability to build relationships provide exceptional service attitude. Excellent people skills.
• Ability to manage unexpected challenges with a calm and professional demeanor.
• Results driven and possess exceptional problem-solving skills.

Supervisory Responsibility

This position does not manage a team.

Work Environment

This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.

Physical Demands

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.

Position Type/Expected Hours of Work

This is a full-time position. Flexible schedule as needed, including weekends and holidays.

Travel

No travel is anticipated unless deemed necessary for trainings or other company needs.

Education/Requirements

• High school diploma or equivalent required.
• Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).

AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement

AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.