Lead Brand Designer San Francisco, CA

At Parafin, we’re on a mission to grow small businesses. Small businesses are the backbone of our economy, but traditional banks often don’t have their backs. We build tech that makes it simple for small businesses to access the financial tools they need through the platforms they already sell on. We partner with companies like DoorDash, Amazon, Worldpay, and Mindbody to offer fast and flexible funding, spend management, and savings tools to their small business users via a simple integration. Parafin takes on all the complexity of capital markets, underwriting, servicing, compliance, and customer service for our partners. We’re a tight-knit team of innovators hailing from Stripe, Square, Plaid, Coinbase, Robinhood, CERN, and more — all united by a passion for building tools that help small businesses succeed. Parafin is backed by prominent venture capitalists including GIC, Notable Capital, Redpoint Ventures, Ribbit Capital, and Thrive Capital. Parafin is a Series C company, and we have raised more than $194M in equity and $340M in debt facilities. Join us in creating a future where every small business has the financial tools they need. About the Position We’re looking for our founding Brand Designer to own Parafin's visual identity across every surface: website, social media, blog, paid ads, video, events, and more. You'll be the creative force behind how Parafin looks and feels in the world. This role is about more than making things look good. You'll bring strategic thinking to brand consistency, help us scale our visual system, and collaborate across teams to produce high-quality work that reflects who we are and the mission we're on. If you love building brands from the inside out and want your work to support small businesses, you'll feel right at home here. This role sits on the design team and partners closely with marketing to bring the brand to life. What You’ll Be Doing: Own and evolve Parafin's visual identity, maintaining the brand system and building out templates and components. Maintain and scale a brand asset library and style guide so the whole company can stay on-brand. Concept and execute marketing campaigns across web, social, paid ads, email, blog, and video, from initial idea to final delivery. Design, build, and maintain website assets and pages, partnering with marketing and engineering to keep our web presence polished, modern, and up to date. Art‑direct and produce video and motion content for social, ads, and web: hands‑on or through vendors. Collaborate with the product design team to accurately represent and market our product, highlighting key features, maintaining visual consistency, and ensuring product visuals reflect the real experience we deliver. Create event and office materials such as posters, signage, swag, and internal communications. Proactively identify opportunities to improve how Parafin shows up in the market, finding gaps in the brand system and proposing how to fill them before being asked. What we’re looking for: 6+ years of visual/brand design experience A versatile brand and graphic designer with a strong portfolio spanning digital and print. Comfortable working across mediums: web, social, print, environmental, and motion. Experience owning a visual identity end-to-end, from brand strategy and ideation to execution and rollout. Experience leading or contributing to a rebrand or brand refresh. Strong proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and AI tools in your design workflow. Excellent typography, layout, and composition skills with a sharp eye for detail. Familiarity with web design principles and asset handoff for digital production. Autonomous enough to take a brief and run with it, and strong enough as a communicator to present and defend creative decisions to stakeholders. We Prefer If You Have: Experience working on brand design in fintech, B2B SaaS, or financial services. Photography or art direction experience. What We Offer Salary Range: $180 - $220k Equity grant Unlimited PTO Work from home flexibility on Mondays and Fridays Free lunches Paid parental leave 401(k) Employee assistance program If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION

Parafin provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We invite all applicants to voluntarily self‑identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative. Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. Hispanic or Latino White (Not Hispanic or Latino) Black or African American (Not Hispanic or Latino) Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) Asian (Not Hispanic or Latino) American Indian or Alaska Native (Not Hispanic or Latino) Two or More Races (Not Hispanic or Latino) Decline to self-identify

SELF-IDENTIFICATION OF VETERAN STATUS

If you believe that you belong to any of the following categories of protected veterans, please indicate by making the appropriate selection Disabled veteran – A veteran who served on active duty in the U.S. military and is entitled to disability compensation (or who but for the receipt of military retired pay would be entitled to disability compensation) under laws administered by the Secretary of Veterans Affairs, or was discharged or released from active duty because of a service‑connected disability Recently separated veteran – A veteran separated during the three-year period beginning on the date of the veteran's discharge or release from active duty in U.S military, ground, naval, or air service Active duty wartime or campaign badge veteran – A veteran who served on active duty in the U.S. military during a war, or in a campaign or expedition for which a campaign badge was authorized under the laws administered by the Department of Defense Armed forces service medal veteran - Armed forces service medal veteran – A veteran who, while serving on active duty in the U.S military ground, naval, or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985 (61 Fed. Reg. 1209). I identify as one or more of the classifications of protected veteran listed above I am not a protected veteran I decline to self-identify for protected veteran status Parafin may use Artificial Intelligence with this application. Learn more. #J-18808-Ljbffr Parafin Inc