Marketing Specialist I

Job Description

Job Description

Position Title: Marketing Specialist I

Company: HEAL Wellness & Innovations

Website:

Location: Riverton, Utah (On-Site)

Schedule: Monday – Friday, 9:00 AM – 5:00 PM

Employment Type: Full-Time,

Salaried Compensation: $70,000 – $90,000 annually

Job Description

HWI is seeking a motivated, creative, and results-driven Marketing Specialist I to join our growing team. This is an entry-level professional marketing position designed for individuals who have developed foundational marketing skills through education, internships, apprenticeships, freelance work, entrepreneurial ventures, or personal business projects.

The ideal candidate is passionate about all aspects of marketing and eager to gain hands-on experience across multiple disciplines, including digital marketing, content creation, social media, branding, public relations, event marketing, lead generation, and sales support. This individual will work closely with leadership and sales teams to help increase brand awareness, generate qualified leads, and support business growth initiatives.

Because marketing and sales work together to drive company success, candidates must also possess a solid understanding of sales processes and customer engagement. Prior sales experience is strongly preferred to ensure marketing efforts align with business development goals.

Responsibilities

• Assist in developing and executing marketing campaigns across multiple channels.
• Support brand awareness initiatives that align with company objectives.
• Help maintain brand consistency across all marketing materials and communications.
• Research industry trends, competitors, and market opportunities.

• Manage and update website content.
• Assist with search engine optimization (SEO) initiatives.
• Support email marketing campaigns and automation efforts.
• Monitor website traffic and digital campaign performance metrics.
• Help improve online visibility and lead generation efforts.

• Create engaging content for social media platforms.
• Develop graphics, videos, blogs, and promotional materials.
• Maintain a consistent posting schedule and content calendar.
• Monitor engagement and respond appropriately to audience interactions.
• Assist with online reputation management and community engagement.

• Collaborate closely with sales teams to support lead generation activities.
• Develop marketing materials that support the sales process.
• Assist with customer outreach campaigns and promotional initiatives.
• Track marketing-generated leads and campaign effectiveness.
• Help identify opportunities to improve conversion rates and customer engagement.

• Assist with planning and coordinating company events, trade shows, networking opportunities, and community outreach programs.
• Support event marketing efforts before, during, and after events.
• Represent the company professionally at marketing and community functions when needed.

• Track campaign performance and provide recommendations for improvement.
• Maintain marketing databases and reporting dashboards.
• Analyze key marketing metrics and present findings to leadership.
• Support continuous improvement initiatives through data-driven decision making.

Qualifications

• Marketing experience gained through:
  • Apprenticeships
  • Internships
  • Freelance marketing work
  • Personal business ventures
  • Entrepreneurial projects
  • Demonstrated portfolio of marketing work
• Strong understanding of marketing fundamentals and customer engagement.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong organizational and time-management skills.
• Proficiency with common business software.

• Previous sales experience.
• Experience managing social media platforms for a business or organization.
• Familiarity with CRM systems and marketing automation tools.
• Experience with Canva, Adobe Creative Suite, video editing, or graphic design software.
• Knowledge of SEO, analytics, email marketing platforms, and digital advertising.
• Experience creating content that drives engagement and lead generation.

• A strong desire to learn and grow within the marketing profession.
• Creativity balanced with business-minded thinking.
• Initiative and accountability.