Director of Demand Generation

Director of Demand Generation

Location: San Francisco, CA: In-person (M-F)


FurtherAI is seeking a Director of Demand Generation to help build our enterprise pipeline function from the ground up. This is a high-ownership, high-visibility role at a pivotal moment in the company's growth. You will architect and execute the demand strategy, build the team and systems, and work hand-in-hand with Sales and Revenue Operations to ensure that every qualified opportunity we generate has a clear path to revenue.

This role is for someone who thinks in pipeline, not impressions-who measures success by SAOs and revenue influenced, not just leads delivered. You'll be the connective tissue between marketing investment and sales outcomes, and you'll operate with the urgency of a startup and the rigor of an enterprise marketing leader.

Why FurtherAI?

• Elite Team & Culture: Join a YC and a16z-backed startup, collaborating with industry experts who share your hunger and ambition. Be part of a culture built for high performers who are proud to put in the work.
• Transformative Opportunity: Sell pioneering AI solutions in complex, regulated industries and help modernize a trillion-dollar sector.
• Leadership Growth: Leverage your experience to shape our sales process and grow into a senior leadership role as the company scales.
• Highly Competitive Compensation: Strong base salary, top-tier commission plan, equity, and comprehensive benefits.

What You'll Do

Own the Enterprise Pipeline Number

• Design and execute FurtherAI's enterprise demand generation strategy with full accountability for pipeline volume, quality, and velocity.
• Build and maintain pipeline coverage targets in partnership with Sales leadership, targeting a 3-4x coverage ratio against quota.
• Report pipeline metrics weekly to senior leadership; run monthly pipeline reviews with Sales.

Build and Optimize the Full Funnel

• Own the marketing-to-sales funnel end-to-end: MQL definition, lead scoring, routing logic, qualification criteria, and handoff SLAs.
• Diagnose and fix conversion leakage at every stage-from first touch to Sales-Accepted Opportunity.
• Partner with Revenue Operations to implement attribution modeling that Sales and Finance trust.

Identify, Launch, and Scale Demand Channels

• Evaluate and invest across paid search, paid social, content syndication, ABM, field events, partner co-marketing, and SDR-assisted outbound.
• Run structured channel experiments, measure pipeline contribution, and reallocate budget toward highest-performing programs.
• Build and scale ABM programs targeting priority enterprise accounts across IT leaders, Heads of AI, and executive economic buyers.

Build the Team and Operating Model

• Hire, develop, and lead a focused demand generation team; define roles, performance expectations, and growth paths.
• Establish the campaign planning cadence, creative briefing process, and performance review rhythm.
• Manage agency and vendor relationships to extend team capacity without bloating headcount.

Partner Across Marketing, Sales, and Product

• Collaborate with Product Marketing to ensure campaign messaging reflects differentiated positioning and speaks to the AI buyer journey.
• Work with the Events and Content teams to extract maximum pipeline value from every marketing investment.
• Represent the demand function in Sales QBRs, board prep, and cross-functional planning sessions.

Who You Are

• 7-10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
• You've directly owned a pipeline or revenue target-not just a lead volume goal-and have the metrics to prove what you built.
• You have genuine enterprise motion experience: large deal sizes, long sales cycles, multi-stakeholder buying groups.
• You're fluent in the modern demand stack: Salesforce, Marketo or HubSpot, 6sense or Demandbase, attribution platforms, and intent data.
• You've built or meaningfully scaled a demand program at a startup or high-growth company-you know what it's like to do a lot with limited resources.
• You operate as a true Sales partner, not a lead supplier. You've navigated disagreements about quality, built shared SLAs, and earned Sales' trust over time.
• You lead with data, but you're not paralyzed without it. You can make good bets on limited information and iterate fast.
• You're a strong communicator who can represent marketing's contribution clearly to executives, a sales floor, and your own team.

Nice to Have (Not Required):

• Experience selling into insurance or other regulated industries
• Background in insurtech or fintech
• Familiarity with founder-led sales environments (YC, a16z, or similar)

Apply now to help build a generational company alongside a world-class team, backed by top investors and founders.

You can look forward to the following benefits:

• Fully covered, best-in-class health, dental, and vision benefits
• Competitive Compensation, meaningful stock options, company 401(k)
• Unlimited PTO
• Outstanding in-office culture in the heart of San Francisco
• Lunch and dinner onsite
• Team events, such as happy hours and off-sites
• Commuter benefits