Brand Marketing Manager (Contract) - Hearthstone

Blizzard Entertainment’s Hearthstone Marketing Team is looking for a Brand Marketing Manager to support Hearthstone’s global publishing and product marketing initiatives.

We are seeking someone with strong organizational and project management skills who thrives in a fast-paced environment and enjoys working cross-functionally. The ideal candidate is detail-oriented, proactive, and passionate about marketing and gaming.

This role is ideal for an experienced product marketer who is passionate about mobile games, live‑service ecosystems, and player‑first storytelling, and who thrives in a collaborative, fast‑paced environment.

NOTE: This is a temporary position for 6 months. The candidate will ideally be based in Irvine; however, remote candidates within the United States will also be considered.

Some travel may be required for this role.

Responsibilities

• Champion Brand projects directly with internal creative partners and external agency partners to identify product creative strategy and ensure all communications materials deliver against that strategy. This includes the day-to-day management of the external creative agency and internal creative partners to help ensure we’re operating at optimal levels.
• Manage Hearthstone’s creative pipeline, creating amazing content across all consumer touchpoints, including owned and operated channels, live events, and storefront activities.
• Drive brand and tentpole marketing campaigns to promote Hearthstone, with a focus on social trends and digital channels.
• Drive project management pipelines for overall schedules and deadlines, and review agency estimates for services. Plus, you’ll help us manage trafficking/approvals processes and asset needs and distribution to international offices.
• Build creative briefings for key art, logos, and other branded assets, and attend subsequent creative reviews to provide feedback and direction.
• Collaborate for retrospective campaign analysis and lean on results to evolve future projects.
• Communicate and motivate cross-functional teams around a single strategy. Collaborate with key development team personnel on go-to-market strategies and creative asset development.
• Assist with content pipeline and brand review of User Acquisition and Storefront assets.
• Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes.
• Create the messaging strategy and write copy for UA creatives, mobile store pages, and owned and operated channels.

Minimum Requirements

• 8+ years of experience in marketing, creative agency account management, or related fields; mobile publishing experience a plus.
• Experience working with cross-functional teams and external agencies, communicating feedback clearly and effectively; strong written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously, with strong strategic and creative thinking.
• Strong organizational and project management skills, with a high level of attention to detail and ability to reprioritize under shifting deadlines.
• Strong critical thinking skills with the ability to navigate ambiguity and manage competing stakeholder needs effectively.
• Collaborative team player with the ability to balance inputs from multiple teams and drive aligned strategies.
• Passion for gaming, particularly across PC and mobile platforms.

Bonus Qualifications

• Experience working in a global, multicultural environment.
• Awareness of mobile gaming behavioral trends
• Public speaking and presentation skills.

Required Application Materials

• Resume
• Cover Letter including:
  • Why you are interested in working at Blizzard.
  • Your familiarity with Hearthstone.
  • Relevant knowledge or experience with the gaming industry and content creators/influencers.

Note : Only applicants with Cover Letters will be considered.

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. ( a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all the qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to View email address on click.appcast.io. General employment questions cannot be accepted or processed here. Thank you for your interest. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.