Director, Marketing & Communications - Dermatology PPM

Director, Marketing & Communications - Dermatology PPM

Integrated Dermatology is a national dermatology platform supporting physician-led practices across the country. As we continue to grow through practice acquisitions and organic expansion, we're investing in a strong, hands-on marketing function to support our providers, patients, and partners. We support dermatologists who want to grow, transition, or find their next opportunity without giving up what they've built.

Marketing spans across two distinct audiences: practice owners considering a sale or partnership, and dermatologists looking for career opportunities within our growing network. Serving both well, with messaging that speaks to each, is central to how Integrated Dermatology grows.

We're looking for a Director of Marketing & Communications to own Integrated Dermatology's marketing function. This is a builder role. You'll be working directly with the Chief of Staff to support our corporate marketing strategy, stand up practice-level marketing support across our network, and drive measurable growth across the business.

This role requires someone equally comfortable thinking through brand strategy and getting into the work themselves, whether that's drafting practice acquisition content, briefing a paid media agency, or building a HubSpot workflow. This role does not include a large team, but you'll have appropriate support to accomplish your marketing strategy.

Practice Acquisition Marketing

Develop and execute marketing strategies targeting dermatology practice owners considering a sale or partnership with Integrated Dermatology

Build awareness and generate inbound leads to support the M&A pipeline

Create thought leadership content that positions Integrated Dermatology as the physician-aligned alternative to PE-backed consolidators

Develop messaging that speaks directly to practice owner motivations: legacy, transition, financial outcome, and practice continuity

Manage HubSpot marketing campaigns, workflows, segmentation, and marketing performance tracking for the practice acquisition audience

Physician Career & Recruitment Marketing

Develop and execute marketing strategies targeting dermatologists seeking employment or partnership opportunities within the Integrated Dermatology network

Build Integrated Dermatology's employment brand and activate it across digital channels, professional networks, and dermatology communities

Create content and campaigns that speak to what dermatologists want: autonomy, culture, clinical quality, and compensation

Support physician recruitment efforts in close partnership with operations leadership

Practice Marketing Support

Build a repeatable practice marketing support model for Integrated Dermatology's network of affiliated practices

Create a local marketing framework that balances individual practice identity with Integrated Dermatology brand standards

Implement and manage the marketing technology stack to leverage data for insights and measurable outcomes

Work directly with practice managers and physicians to execute patient acquisition campaigns, digital marketing, and local outreach

Supervise digital marketing initiatives including paid media, local SEO, email, and other practice level marketing initiatives across the network

Brand, Communications & Content

Own the Integrated Dermatology brand: voice, visual identity application, messaging hierarchy, and positioning across audiences

Draft corporate communications including executive messaging, partner-facing updates, and external announcements

Develop content strategy and produce written content for both practice acquisition and physician career audiences, engaging agency support as needed on this effort

Coordinate with external agencies and design partners to support creative development and campaign execution

Events & Industry Presence

Support planning and execution for industry events and trade shows, including the American Academy of Dermatology (AAD) annual meeting

Represent Integrated Dermatology's brand at industry touchpoints and partner events

What Success Looks Like:

Inbound pipeline for practice acquisition grows meaningfully in the first 12 months

Integrated Dermatology has a clear, differentiated brand presence with both practice owners and dermatologists seeking career opportunities

Affiliated practices have a working marketing support model and feel resourced

Content and campaigns are running consistently across both audiences with measurable performance

The Chief of Staff and leadership team have a trusted marketing partner who operates with ownership and minimal oversight

Qualifications

Bachelors Degree required

8–12+ years of marketing experience; Dermatology experience or exposure preferred (Healthcare Marketing experience is required)

Prior supervisory experience, as well as managing agency relationships

Demonstrated experience marketing within a multi-location healthcare provider organization

Experience with two distinct audiences, ideally both B2B (providers, practice owners, partners) and patient or consumer-facing

Hands-on experience with HubSpot (campaigns, workflows, segmentation, reporting)

Brand building experience, ideally including early-stage or launch-phase work, not just maintaining an established brand

Exceptional writing skills; able to adapt voice and message across practice acquisition, physician career, and patient audiences

Comfortable doing the work yourself in a founder-led environment, not just directing others

Experience with practice acquisition marketing or physician recruiting is a strong plus

Additional Information

Job Type: Full-time

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Location & Travel: Remote, South Florida preferred, with periodic travel. Attendance at the American Academy of Dermatology (AAD) annual meeting is required. Occasional in-person collaboration with the Chief of Staff and leadership team as needed.

Technology Stack (Strongly Prefer):

• HubSpot (workflows, segmentation, reporting)
• Power BI
• Google Analytics (GA4)
• Google Ads and Meta Ads Manager
• WordPress

Integrated Dermatology and its entities provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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