Database Marketing Manager

Job Category : Business & Financial Occupations Requisition Number : DATAA007848 Posted : March 13, 2026 Full-Time Locations Showing 1 location

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

Database Management & Data Integrity: Oversee the integrity, accuracy, and security of the casino marketing database. Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations. Campaign file management and vendor transfer coordination. Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems. Own marketing calendar execution accuracy. Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models. Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including: KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate) Test and learn methodology (A/B testing framework) Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.) Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns. Direct Marketing Program Management Lead the end-to-end execution of promotional and offer-driven campaigns. Budget oversight responsibility. Forecast mail volumes, redemption rates, production and postage expenses. Creating proforma and postforma analysis and program recommendations. Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking. Manage workflows with the marketing team, external mail vendors, and digital partners. Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities. Analytics, Insights & Performance Optimization: Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact. Deliver monthly marketing performance reviews, including program-level analysis and recommendations. Benchmark performance relative to regional competitors and evolving gaming trends. Communicate insights through presentations and data visualizations for leadership decision-making. Forecast modeling support for finance. Compliance & Regulatory Adherence: Ensure all marketing activity complies with: Internal Control Minimum Procedures Chamonix Casino Resort policies and code of conduct Uphold strict data privacy, confidentiality, and audit‑ready documentation practices. Collaboration, Communication & Cross Functional Alignment: Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives. Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders. Support VIP Marketing with analytical tools and VIP reports. Provide performance analysis for all marketing programs, including promotions, events, and entertainment. Support hotel yield strategy via database targeting. Perform other related duties and special projects assigned. Physical Requirements: Must be able to sit, stand, or walk for extended periods of time throughout the shift. Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials. Frequent use of standard office equipment, including computers, phones, printers, and copiers. Must be able to work in a fast‑paced, sometimes noisy, casino environment with varying levels of lighting and temperature. Occasional travel within the region may be required for offsite promotions or training. Required Qualifications: Must be able to obtain a Colorado Division of Gaming Support License. 2–4+ years of casino database marketing, analytics, CRM, or related gaming experience. Prior leadership or vendor oversight experience. Knowledge of data security, privacy regulations, and best practices in database marketing. Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment. Proficiency with Konami SYNKROS or similar casino management systems is highly preferred. Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros). Working knowledge of SQL or willingness to train to meet operational needs. Strong analytical and problem‑solving ability and communication skills. Excellent communication and collaboration skills, including the ability to translate data into actionable insights. Detail‑oriented and able to manage multiple deadlines. Preferred Qualifications: Knowledge of VIP analytics week and any shift of the day. $70,000 - $115,000 annually based on experience Qualifications Skills Behaviors Motivations Education Experience Required Licenses & Certifications Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Cripple Creek CO