Industry and Brand Leader

Job Description:Industry and Brand LeaderCollaborate with Innovative 3Mers Around the WorldChoosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.Your Skills and ExpertiseAs a Industry and Brand Experience Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:Engagement Strategy:Set a single engagement strategy across social media, influencer, industry events, and earned media, organized around defined buyer audiencesDefine how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomesManage budget and investment recommendations across the four disciplinesPartner with paid media, content, division marketing, and regional teamsSocial and Influencer:Build always-on social and community presence in the platforms where skilled trades, engineers, and operations leaders spend their timeDevelop creator and influencer partnerships with credible practitioner voices, and set the standards that keep those partnerships trade-credibleOversee organic social content planning, publishing, and community response across global channelsIndustry Events and Trade Shows:Own the industry event and trade show strategy: which shows earn investment, what each presence is designed to achieve, and how success is measuredLead activation planning and on-site execution so experiences are consistent across BG, divisions and regionsPartner with Corporate, Business Group, Division and Area teams to map the event calendar in priority marketsPublic Relations and Thought Leadership:Lead earned media and thought leadership strategy, including named technical and scientific voices, so 3M expertise is visible in the industry conversationPrepare and support spokespeople for industry media, conference speaking, and technical publicationCoordinate with Corporate Communications on messaging, approvals, and issues managementTeam and Partner Leadership:Lead, coach, and develop a team of social leads and activation specialistsManage agency partners and external creators, including scope, quality, timelines, and costBuild the capability and ways of working that let a small central team support six divisions and multiple regionsYour Skills and Expertise To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:Bachelor’s degree or higher (completed and verified prior to start)Ten (10) years combined experience in social media, influencer marketing, events, public relations, or integrated marketing experience in private, public, government or military environmentThree (3) years of experience leading people or teams experience in private, public, government or military environmentAdditional qualifications that could help you succeed even further in this role include one or more of the following:Experience in business-to-business marketing, ideally in industrial, manufacturing, construction, or a comparable technical categoryExperience marketing through an indirect or distributor-fulfilled route to marketExperience building organic social and community presence for a brand, not only paid social distributionExperience running influencer or creator programs with technical or trade audiencesExperience owning a trade show or industry event portfolio, including investment decisions and on-site activationExperience in public relations or executive thought leadership, including working with technical spokespeopleExperience leading global work across multiple regions and languagesExperience managing agency partnersAbility to translate engagement activity into business terms for senior leadershipWork location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.Travel: May include up to 20% domestic /InternationalRelocation Assistance: May be authorizedMust be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).Supporting Your Well-being3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. Chat with MaxFor assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.Applicable to US Applicants Only:The expected compensation range for this position is $188,251 - $230,084, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: Faith Posting Date Range 08/10/2026 To 09/09/2026 Or until filledAll US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.Learn more about 3M’s creative solutions to the world’s problems at or on Instagram, Facebook, and LinkedIn @3M.Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Pay & Benefits Overview: does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.3M Global Terms of Use and Privacy StatementCarefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). Before submitting your application, you will be asked to confirm your agreement with the terms.SummaryLocation: US, Minnesota, MaplewoodType: Full time