Field Marketing Manager - Urology

Field Marketing Manager

Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, and enabling patient access. This position also works with key customers to position BSC as "the partner of choice" in the therapeutic categories assigned through the delivery of localized marketing programs. This candidate will work closely with Territory and Regional Executives to execute marketing tactics to increase the number of patients treated with BSC therapies.

Your responsibilities will include:

• Increase referring physician and patient awareness of disease states and treatment options
• Identify unique local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships
• Conduct patient education seminars and community outreach programs.
• Evaluate and implement co-marketing programs (using approved guidelines)
• Make patient advocates available (in-person and cloud visits); also, identify suitable patient advocates as needed
• Conduct in-office patient education tutorials
• Develop and implement targeted patient outreach initiatives
• Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
• Enable patient access to the right implanter
• Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters
• Recommend best practices to implanters that enable improved efficiency and patient care
• Share with customers best practices that allow for improved practice efficiency and patient flow
• Increase awareness and acceptance of BSC Practice Management resources
• Share non-clinical literature of interest to prosthetic urologists
• Identify other areas where BSC should develop and share best practices that improve efficiency
• Partner closely with territory managers and region managers in the assigned geographies
• Clinical case/OR support - minimal

Required qualifications:

• BA or BS degree
• 5 years' experience in sales, account management, advertising/marketing or promotions required
• Proficiency with Microsoft Office Programs (Excel)
• Experience with sales and marketing databases is a plus
• Excellent verbal communication skills
• Must have demonstrated business partnering skills
• Ability to build/create immediate rapport
• Must be detail-oriented and proven ability to be organized
• Creative outside-the-box thinker, persistent, and analytical
• Self-driven and able to work independently
• 75% travel required

Preferred qualifications:

• Pharma sales and medical device experience preferred

The anticipated annualized base amount or range for this full time position will be $95,000 to $115,000, plus variable compensation governed by the Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives) as well as the value of core and optional benefits offered at BSC, which can be reviewed at Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs.