Product Marketing Manager

Product Marketing Manager needed for a fully remote, full-time role with our cybersecurity client. This is a fully remote role but you must be located in eastern or central time zones. ***Must have experience within cybersecurity.***We’re looking for a subject matter expert on markets and buyers. You’ll be someone who can use your technical understanding to map technologies and product functionality to your buyers’ needs and ultimately create compelling value propositions. As such, you’ll need to be a competent and creative writer and a confident presenter. This way, your message will flow through everything you do – whether yourself or through internal and external writers and agencies. Knowledge of marketing content/demand generation strategy is preferred.ResponsibilitiesServe as an SME on the market for your assigned product set and its buyersMaintain an ongoing understanding of the performance of your assigned product set and make recommendations for the business to ensure continued success.Product messaging – Develop product positioning and messaging for each buyer and segment that differentiates the company in the market. Own the messaging guide for your defined product set.Content creation – Produce and support the creation of externally facing, persona-based marketing collateral designed to accelerate the sales cycle.Product launch – Support the product marketing aspects of product launches and releases.AR – Work with the analyst community to ensure your assigned product set gains positive mindshareEvangelism – Be the voice of your assigned products and the market needs they address at events, webcasts, customer, and partner meetings. Thought leadership – collaborate with the wider marketing team to support thought leadership programs and content. Demand gen – Be the voice of your assigned product set for the marketing campaigns and field marketing teams. Help build innovative marketing campaigns and programs that will drive demand for the assigned product set. Support global and local field marketing events. Sales enablement – Develop an understanding of the needs of the company and partner sales teams. Produce enablement tools and content that clearly communicate the value proposition of the assigned products for each buyer and segment. Support sales teams in prospect/customer meetings. Customer references – Collaborate with sales and the customer reference teams to recognize opportunities for customer refences and drive the appropriate message through all reference content.5+ years of technology product marketing experienceTo be a data-driven marketer with a creative mindsetSolid cyber security industry knowledge, ideally within email, web or securityA balance of technical and commercial knowledgeTo be an accomplished storyteller and public speakerExceptional verbal and written communication skillsExperience of security product buying centers across SMB, mid-market and enterprise organizationsExperience working across different international markets