Marketing and Communications Associate

Job Description

Job Description

SUMMARY:The Marketing Coordinator supports the planning, coordination, execution, and evaluation of marketing and communications initiatives for Betty Jean Kerr People’s Health Centers and its programs and services. This position serves as a key member of the Marketing, Communications & Engagement team and assists with digital marketing, social media, website content, traditional marketing, public relations, internal communications, community engagement, special events, and organizational brand management.The Marketing Coordinator is a highly organized, creative, and deadline-driven professional who can manage multiple projects simultaneously from concept through completion. The position works collaboratively with departments, clinical teams, leadership, vendors, community partners, and other stakeholders to ensure marketing initiatives are timely, accurate, brand-aligned, and supportive of organizational priorities. DUTIES AND RESPONSIBILITIES:

Essential Duties and Responsibilities: Includes the following; other duties may be assigned. Marketing & Communications Coordination Supports the development and execution of integrated marketing and communications strategies that increase awareness of the organization, programs, services, providers, locations, and community initiatives. Coordinates marketing projects from initial request through completion, including timelines, content development, approvals, production, distribution, and follow-up. Develops and maintains marketing calendars, project timelines, campaign schedules, and related tracking documents. Assists with writing and editing marketing materials, organizational communications, promotional content, patient-facing materials, presentations, and other collateral. Works with internal departments to gather information and translate organizational priorities into clear, engaging, audience-appropriate communications. Ensures marketing materials and communications are consistent with organizational branding, messaging, voice, and visual identity. Coordinates with external printers, designers, media representatives, promotional vendors, photographers, and other marketing partners as needed. Digital Marketing & Social Media Supports day-to-day management of organizational social media platforms and digital communications. Develops, schedules, and publishes engaging social media content aligned with organizational priorities and campaigns. Assists with creating social media graphics, short-form video, photography, reels, stories, and other digital content. Monitors social media engagement, comments, messages, mentions, and emerging trends and escalates issues when appropriate. Maintains an organized social media content calendar to ensure consistent and strategic communication. Supports paid digital advertising and social media campaigns, including campaign coordination, audience targeting, creative development, monitoring, and reporting. Tracks digital performance metrics and assists with analyzing reach, engagement, conversions, audience growth, and campaign effectiveness. Identifies opportunities to strengthen the organization's digital presence and engagement with patients and community audiences. Website & Online Presence Coordinates routine website content updates, including services, providers, locations, events, news, announcements, and organizational information. Reviews website content regularly for accuracy, functionality, consistency, and timeliness. Works with appropriate staff and vendors to facilitate website revisions and enhancements. Supports search engine optimization (SEO) efforts through effective content development, keywords, metadata, and other established practices. Assists with maintaining accurate organizational information across online directories, search engines, and other digital platforms. Monitors website analytics and assists with reporting on traffic, user behavior, referrals, and campaign performance. Public Relations & Media Support Supports organizational public relations and earned-media activities. Assists with drafting media alerts, news releases, talking points, media pitches, fact sheets, organizational background materials, and other media communications. Maintains and updates media contact lists and related databases. Assists with coordinating media interviews, press events, photography, video shoots, and other media opportunities. Tracks organizational media coverage and maintains records of earned-media placements. Supports preparation of leadership, providers, and subject-matter experts for media opportunities as directed. Identifies positive organizational stories, patient-impact opportunities, community initiatives, milestones, and other content appropriate for media outreach and storytelling. Traditional Marketing & Advertising Coordinates production and placement of traditional marketing materials, including flyers, brochures, postcards, signage, banners, advertisements, promotional materials, and other collateral. Supports print, outdoor, radio, television, direct-mail, and other traditional advertising initiatives as assigned. Works with vendors to obtain estimates, coordinate production specifications, proof materials, and ensure timely delivery. Maintains organized files and inventory of marketing materials and promotional items. Assists with monitoring campaign expenditures and vendor deliverables. Content Development & Storytelling Develops clear, engaging, and audience-appropriate content for digital, print, internal, external, and community-facing communications. Assists with identifying and developing stories that demonstrate organizational impact, patient experiences, employee accomplishments, partnerships, programs, and community engagement. Conducts interviews and gathers information from staff, providers, patients, partners, and other stakeholders as appropriate. Supports photography and video content collection at organizational and community events. Maintains organized digital libraries of approved photos, videos, graphics, marketing materials, and other creative assets. Internal Communications Assists with developing and distributing organizational announcements, employee communications, newsletters, event information, and other internal communications. Coordinates with Human Resources, Operations, Clinical Services, and other departments to ensure internal communications are accurate, timely, and appropriately branded. Supports communication efforts related to organizational initiatives, employee engagement, service excellence, events, and other internal priorities. Events & Community Engagement Provides marketing and communications support for organizational events, health fairs, community outreach activities, open houses, press events, sponsorships, and special initiatives. Develops promotional materials and communication plans to support event awareness and participation. Assists with event photography, social media coverage, signage, collateral, media coordination, and post-event communications. Collaborates with the Community Outreach team to promote organizational participation in community events and initiatives. Represents the organization professionally at community and organizational events as assigned. Brand Management & Quality Control Helps maintain consistency of organizational branding across print, digital, environmental, promotional, and communication materials. Reviews materials for grammar, spelling, accuracy, visual consistency, appropriate messaging, and brand compliance. Maintains current templates, logos, brand assets, photographs, marketing files, and approved organizational materials. Supports efforts to protect and strengthen the organization's reputation and public image. Project Management, Reporting & Performance Manages multiple assignments and deadlines while maintaining strong attention to detail and quality. Maintains project trackers and provides regular status updates regarding assigned marketing initiatives. Collects and organizes marketing performance data and assists with preparing monthly, quarterly, campaign, and event reports. Tracks key performance indicators related to digital engagement, website traffic, social media, campaigns, media coverage, event promotion, and other marketing initiatives. Uses performance data to identify opportunities for improvement and inform future marketing activities. Maintains organized electronic files, records, vendor information, marketing assets, and project documentation.

QUALIFICATIONS:

Required: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Digital Media, or a related field; equivalent combination of education and relevant experience may be considered. One (1) to two (2) years of

relevant professional experience in marketing, communications, public relations, digital marketing, social media, or a related field. Demonstrated experience developing written and visual content for multiple communication platforms. Experience managing multiple projects, priorities, and deadlines simultaneously. Preferred: Experience in healthcare, nonprofit, community-based, public health, or mission-driven organizations. Experience supporting integrated marketing campaigns across digital and traditional channels. Experience with website content management systems, email marketing platforms, social media management tools, and digital analytics. Experience with photography, video, basic graphic design, and/or short-form digital content creation. Familiarity with media relations and public relations practices.