Brand Designer

Drive strategic concepting for growth campaigns and shape creative briefs Partner with the Growth team to co-develop campaign strategy, propose test hypotheses, and pitch creative concepts Own growth creative end-to-end across paid social and display ads, campaign assets, and lifecycle email Build variant sets, test hypotheses, and iterate on winning concepts using performance data Transform product launches and go-to-market campaigns into static and animated ad creative across channels Build and maintain scalable ad and email templates for fast, on-brand asset production Partner with Brand to maintain visual consistency as the brand system evolves Collaborate with motion and web designers to create cohesive campaigns from ad impression through landing page Advocate for effective performance creative while protecting brand quality Report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, motion design, and web design Requirements Strong portfolio of growth and brand design work, including paid ads, social campaigns, lifecycle email, and campaign systems Proven strategic concepting ability, including campaigns where the candidate originated the idea Excellent visual design skills with a clear sense of brand, typography, layout, and composition Hands-on experience designing performance creative at a consumer or prosumer tech company Experience working directly with growth or performance marketing teams Fluency reading creative performance data, including CTR, conversion, and hook rates Ability to work fast, manage high-volume deliverables across channels, and iterate quickly without reducing quality Fluency in Figma and the Adobe Creative Suite Ability to build repeatable systems, templates, variant frameworks, and asset kits 5+ years of industry experience Motion design skills, animated ads, short-form social video, or After Effects fluency (nice to have) Familiarity with Meta, Google, TikTok, X, and YouTube ad platform specifications (nice to have) Experience using AI-assisted design and image-generation workflows (nice to have) Copywriting instincts (nice to have) Core Competencies Demonstrates expertise in strategic concepting and creative design for growth campaigns, with a strong focus on performance metrics and brand consistency. Proficient in building scalable templates and iterating on creative assets across various digital channels. Highest-signal resume keywords Strategic Concepting Visual Design Skills Figma Proficiency Adobe Creative Suite Proficiency Performance Marketing Experience Hard Skills Growth Campaign Design Performance Creative Design Lifecycle Email Design Ad Creative Development Data Analysis for Creative Performance Template and Asset Kit Creation Motion Design Skills Animated Ads Design Short-Form Social Video Production Copywriting Instincts Soft Skills Fast Work Pace High-Volume Deliverable Management Collaboration with Cross-Functional Teams Industry Keywords Paid Social Ads Display Ads Campaign Strategy Brand Consistency Creative Briefs Performance Data Ad Platform Specifications Tools & Technologies Figma Adobe Creative Suite AI-Assisted Design Tools #J-18808-Ljbffr