Senior Insights Analyst

Role Description

We have an exciting opportunity to join our Marketing organization as a Sr. Insights Analyst. The role will work out of our Chicago offices or remotely, and report into the TAG Consumer Insights team.

• Collaborate on execution of end-to-end quantitative and/or qualitative Market Research/Insights projects in a fast moving, customer-focused organization, including implementation of foundational elements of research study design (sampling strategy, questionnaire design, programming, fielding, data analysis and report development).
• Manage projects with some guidance or in partnership with vendors to deliver compelling insights to the organization.
• Embrace multiple methodologies, including AI, to address comprehensive and often complex business needs and objectives.

Responsibilities:

• Contribute toward building and maintaining a prospective patient panel to leverage pre-screened and engaged category samples for quick turn and cost-effective research.
• Support development and reporting on ad and copy testing.
• Build trusted relationships with colleagues across the organization to understand business needs and align on business objectives.
• Synthesize data to uncover insights which drive enhanced understanding of customer behavior.
• Collaborate with colleagues to test, implement and integrate marketing tactics.

Qualifications

• Education Level: Bachelor’s degree required.
• Experience Level: 2+ years relevant professional experience in Marketing, Market Research or Insights function.
• Some experience working on highly visible, highly impactful cross-functional projects.
• Must be intellectually curious, inquisitive, thoughtful, and a good listener.
• Strong organizational skills and ability to multi-task several complex projects with the flexibility to be proactive in a fast-paced environment.
• Solid interpersonal skills with an ability to collaborate across functional areas.
• Resourceful and motivated self-starter.
• Detail oriented.
• Analytical & Word Processing skills: Must demonstrate advanced command of MS Office applications (Excel, PowerPoint, Word).
• Clear and concise presentation & communication skills.
• Experience with statistical analysis software (e.g. SPSS or SAS) and survey platforms (e.g., Qualtrics or Decipher) a plus.
• Experience with developing and/or leading proprietary customer research panels a plus.
• Ability to travel as necessary (~5%).

Requirements

• Annual Salary Range: $80,000-$90,000 annually, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.